Devon Szep
Associate Brand Manager - Krylon
Lakewood,United States
Summary
Strategic, insightful Associate Brand Manager with a robust communications background. Proven comprehensive skill set through successful digital campaigns and brand strategy implementation. Interested in gaining additional marketing experience to further hone in on greater consumer-focused initiatives and support personal career growth.
Overview
10
10
years of professional experience
Work History
Associate Brand Manager
Krylon
Cleveland, Ohio
07.2024 - Current
- Executes full-funnel marketing strategies to enhance brand awareness and consideration.
- Collaborates with cross-functional teams to ensure alignment on brand campaigns and product launch support.
- Analyzes consumer insights, market trends, and previous campaign performance to inform evolving brand positioning and messaging strategies.
- Manages social media, influencer, and public relations programs, ensuring consistency in creative and messaging across all targeted content.
Brand Marketing Specialist
Dutch Boy Paints
05.2023 - 12.2024
- Collaborated with cross-functional teams to develop integrated marketing plans aligned with overall business objectives.
- Supported branding strategy by working closely with creative agencies to ensure consistent messaging and creative across all channels (digital, social, PR, paid media, etc.).
- Assisted with budget management for multiple projects simultaneously while ensuring timely completion of tasks within scope constraints.
- Collaborated with cross-functional teams to support key product launches to maximize exposure and drive sales growth.
- Lead media agency to implement email marketing campaigns that resulted in improved open rates and click-through percentages.
Marketing Specialist, Community Manager
Sherwin-Williams
11.2021 - 05.2023
- Facilitated social media marketing initiatives for Valspar and HGTV Home by Sherwin-Williams organic social media channels through strategic planning and relevant, timely content creation.
- Leveraged brand goals for organic social channels to promote products and resources through inspiring, educational and entertaining content.
- Steered consumer care programs through active community management by consistently building positive relationships with online audience and solving customer service issues to transform negative experiences into positive outcomes.
- Served as a community management liaison between external agencies and internal product and customer support teams to provide helpful information to inquiring consumers in a timely manner.
Marketing Manager
Hospitality Restaurants
03.2021 - 11.2021
- Maintained nine restaurant brands through social media & email marketing initiatives and website content authoring.
- Responded to reviews on multiple social media platforms, including OpenTable, Google Business, Facebook and Instagram.
- Tracked and reported social media and website analytics to measure success of all running marketing campaigns.
Digital Content Intern
Playhouse Square
01.2020 - 06.2020
- Monitored Playhouse Square social media channels through Sprout Social, and conducted monthly analytic reports.
- Wrote multiple current events blogs for the company website.
- Implemented email marketing campaigns on behalf of the Playhouse Square brand through Adobe Campaigns.
- Used ticketing software, Audience View, to create event web pages for upcoming events concerts and musicals.
- Assisted the marketing department with crisis communication on all social media channels and Playhousesquare.org during the height of the Covid-19 Pandemic.
Communications Intern
Cleveland Clinic Main Campus
06.2016 - 08.2016
- Assisted in event planning and worked onsite at philanthropic events, including: the renaming of the Weinberg Family Skyway, the Cleveland Clinic Children's Golf Outing, Cleveland Clinic State of Philanthropy and the Cleveland Clinic Agency Summit.
- Created signage and written program content for research expo portion of the 2019 Cleveland Clinic State of Philanthropy.
- Worked with multiple departments and institutes within the organization to promote consistency and cohesiveness throughout overarching re-branding process.
Education
Bachelor of Science - Public Relations
Kent State University
Kent, OH 08.2014 - 05.2019
Timeline
Associate Brand Manager
Krylon
07.2024 - Current
Brand Marketing Specialist
Dutch Boy Paints
05.2023 - 12.2024
Marketing Specialist, Community Manager
Sherwin-Williams
11.2021 - 05.2023
Marketing Manager
Hospitality Restaurants
03.2021 - 11.2021
Digital Content Intern
Playhouse Square
01.2020 - 06.2020
Communications Intern
Cleveland Clinic Main Campus
06.2016 - 08.2016
Bachelor of Science - Public Relations
Kent State University
08.2014 - 05.2019