Diana Arellano
Los Angeles,CA
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
8
8
years of professional experience
Work History
District Manager
Southern Glazer’s Wine and Spirits
03.2023 - Current
- Manage all aspects of the commercial sales force covering a large district including long-term and short-term marketing strategies, customer relationships, sales execution, supplier relationships, and supplier program execution.
- Demonstrate an understanding of supplier business and the measures to execute their goals in accounts, while managing the day-to-day operations of the district and providing daily support to sales team in ensuring quality and goal performance.
- Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
- Analyzed market trends to identify growth opportunities, resulting in increased market share within competitive sectors.
- Monitored sales performance metrics and provided actionable insights to optimize team productivity and efficiency.
Key Account Manager
Southern Glazer’s Wine and Spirits
02.2022 - 03.2023
- Create GoSpotCheck missions for tracking and incentive submissions. Create trackers to provide detailed weekly reports of division performance on goals given, incentive submissions and team’s progress.
- Roll up incentive submissions using GoSpotCheck, verify submissions, and present results to Constellation Brands and Pernod Ricard personnel for final pay outs for entire division.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
- Developed and delivered presentations to key suppliers to position products and services.
- Established strong rapport with accounts by consistently exceeding their expectations in quality and service delivery.
Chain Sales Merchandiser
Southern Glazer’s Wine and Spirits
10.2020 - 02.2022
- Developed and implemented effective merchandising strategies to enhance product visibility and sales.
- Conducted regular store visits for inventory assessments, ensuring compliance with visual standards and company guidelines.
- Executed seasonal merchandising initiatives, aligning displays with marketing campaigns to maximize consumer engagement.
- Increased in-store visibility of products by designing attractive displays, ensuring proper signage, and regularly rotating stock.
- Developed strong relationships with store managers to foster collaboration and improve product placement within the retail environment.
Tasting Room Wine Steward
Antelope Valley Winery
04.2017 - 10.2020
- Educated customers on wine pairings and tasting notes to promote informed purchasing decisions.
- Facilitated wine tastings and tours, providing memorable interactions that fostered customer loyalty.
Education
Bachelor of Science Degree - Agricultural Business and Food Industry Management
California State Polytechnic University, Pomona
Pomona, CASkills
- Leadership skills
- Strategic planning
- Sales management
- Operations improvements
- Territory management
- Goal setting and performance metrics
- Team development
- Sales tracking
- Business development and planning
Timeline
District Manager
Southern Glazer’s Wine and Spirits
03.2023 - Current
Key Account Manager
Southern Glazer’s Wine and Spirits
02.2022 - 03.2023
Chain Sales Merchandiser
Southern Glazer’s Wine and Spirits
10.2020 - 02.2022
Tasting Room Wine Steward
Antelope Valley Winery
04.2017 - 10.2020
Bachelor of Science Degree - Agricultural Business and Food Industry Management
California State Polytechnic University, Pomona
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