Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Diana Marrero

Miami,FL

Summary

Dynamic professional seeking a challenging position in an organization that promotes growth and advancement while leveraging expertise in sales, marketing, and leadership. Proven track record of driving results through innovative strategies and effective team collaboration. Committed to delivering exceptional value and contributing to organizational success. Eager to embrace new challenges that foster personal and professional development.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Account Executive, Guest Commerce

Royal Caribbean Cruises, Ltd.
01.2019 - Current
  • Managed the implementation and execution of all pre-cruise promotional and marketing efforts from kickoff to completion.
  • Proficiently manage and serve as the Product Owner for content, consistently enhancing it to optimize guest engagement and drive product sales on My Royal Cruise, resulting in increased guest interest and product purchases.
  • Develop and implement bi-weekly sales strategies, achieving remarkable success with flash sales initiatives that consistently generate over $80+ million in monthly revenue, demonstrating a strong track record of revenue growth and strategic acumen.
  • Built and maintained strong partnerships with vendors and cross-departmental partners, collaborating closely to support all projects and initiatives.
  • Responsible for flash sales, promotions, merchandising ideas, platform enhancements, email communications, new web content strategies, and web content updates/enhancements.
  • Conducted quality assurance (QA) testing of website assets, images, and related content, including flash sales, new product launches, offer updates, and merchandising enhancements.
  • Strategized, followed, tracked, and implemented project plans and timelines for all marketing initiatives, defining key milestones and stakeholders for each phase of projects.
  • Crafted comprehensive marketing briefs for content creation and flash sale promotions, contributing to the strategic development and execution of impactful marketing campaigns for Royal Cruise.
  • Proactively met deadlines related to overall department goals to ensure the team was aware of key milestone dates and communicated issues related to staying on schedule.
  • Effectively anticipated and resolved roadblocks or obstacles and facilitated meetings or integration points between teams.

Relationship Banker

Bank of America
07.2018 - 03.2019
  • Educated clients on conducting simple transactions through self-service technologies within the Financial Center.
  • Collaborated closely with clients to cultivate and strengthen relationships, identifying their financial needs and recommending the best products, services, and solutions to address those needs.
  • Opened deposit accounts and promoted banking products, including credit cards, CDs, IRAs, and loans.
  • Provided rate, term, and program quotes for loan customer requests.
  • Addressed customer inquiries and concerns by devising customized solutions.
  • Referred sales opportunities to the appropriate specialists.
  • Processed transactions accurately and efficiently, building customer confidence and trust in line with established policies and procedures.
  • Managed cash withdrawals, deposits, cashier's checks, check cashing, and other related tasks during high customer traffic periods.
  • Processed customer requests for statements, ordering additional checks, and updating customer personal information in database.
  • Answered customer questions and explained available services such as deposit accounts, bonds, and securities.
  • Resolved customer complaints and disputes to maintain satisfaction and loyalty.
  • Adapted products and services to suit customers' changing financial circumstances.
  • Maintained in-depth product and service knowledge for well-informed customer advice.
  • Cultivated strong customer relationships by providing tailored advice and services.
  • Assisted customers with completing required forms for opening and closing bank accounts.
  • Analyzed customers' financial information to deliver personalized account guidance.
  • Facilitated customer transactions, including deposits, withdrawals and transfers.
  • Monitored accuracy of customer information in system.
  • Interviewed customers to obtain information needed for opening new accounts or renting safe-deposit boxes.
  • Activated new accounts and issued customer identification numbers.
  • Processed customer payments and account setup charges.
  • Backed up teller team by handling needs of new and existing customers at main counter.
  • Provided customers with additional information regarding account services.
  • Collected customer information and completed new account forms.
  • Tracked and processed customer account requests and applications.
  • Maintained customer records and updated account information.
  • Verified customer identity and reviewed documentation for accuracy.
  • Explained account terms and conditions to customers.
  • Reconciled customer accounts and balanced daily transactions.
  • Responded to customer inquiries regarding new accounts and account services.
  • Presented new and additional products and services to existing customers.
  • Greeted customers and delivered information about new account processes.
  • Contacted customers as soon as issues arose to immediately find resolution before problem escalated.
  • Keyed customer contact information and payment data into system carefully observing corporate confidentiality procedures.

Territory Sales Manager

Sprint Corporation
08.2016 - 04.2017
  • Consistently achieved Top Sales status for six consecutive months.
  • Managed Sprint Branded National Retailers and worked with teams/upper management on driving sales, operational excellence, profitability, and growing distribution.
  • Developed strong relationships with National Retail Leadership and associates in each retail location.
  • Leveraged these relationships to directly motivate and influence the sales of Sprint Products in a highly competitive environment. (Which include Sprint, Boost Mobile, and Virgin Mobile)
  • Provided training, education, and side-by-side coaching of Sprints products and services.
  • Responsible for achieving sales quota targets within each retailer.
  • Created Strategic brand-building tactics and marketing to increase the visibility of the company's product portfolio.
  • Responsible for tracking store performance providing any necessary administrative support and communicating all changes in product, service, and/or procedures promptly.
  • Prioritized tasks and projects to meet tight deadlines.
  • Responsible for Identifying, managing, and resolving National Retail/customer issues.
  • Planned daily store routes and tasks to ensure each visit was productive and positively impactful.
  • Significantly improved dealer accounts in the Raleigh-Durham, Winston-Salem, and Greensboro markets, resulting in a remarkable 72% increase in sales during my tenure.

LACAR Sales and Marketing Coordinator

Royal Caribbean Cruises, Ltd.
06.2013 - 08.2016
  • Provided direct support to Sales Directors with all regional marketing, public relations, and revenue initiatives.
  • Built and maintained relationships with LACAR International Representatives and Trade Partners.
  • Arranged and managed travel, scheduling, and sales reporting for LACAR VP, Director, and International Representatives.
  • Responsible for scheduling and escorting Trade and Media personnel during Fleet visits.
  • Coordinated conferences and activities for international event functions.
  • Managed Marketing and Sales Budget for all LACAR regions, including maintaining the department budget, managing invoices, and tracking expenses.
  • Ensured compliance with Royal Caribbean International Audit standards.
  • Managed contracts and Letters of Credit for all 12 International accounts.
  • Assisted in the organization and execution of trade shows and conferences, as well as supported public relations events.

Executive Assistant, North America Marketing

Royal Caribbean Cruises, Ltd.
06.2013 - 07.2014
  • Provide comprehensive support to Executives by managing their calendars, schedules, and coordinating meetings.
  • Create Marketing PowerPoint presentations and spreadsheets.
  • Arrange corporate and vendor travel.
  • Coordinate special projects, onsite/offsite meetings, marketing events, and conferences.
  • Responsible for generating meeting agendas, travel itineraries, marketing surveys, and reports.
  • Create Fleet Visitor and cruise Cabin Requests for the Marketing Department.
  • Offer support to the Marketing department for various requests, including new hire packages, IT/facilities requests, scheduling, meeting setup, correspondence, and more.
  • Processed travel expenses and reimbursements for executive team and senior management group.
  • Answered high volume of phone calls and email inquiries.
  • Screened calls and emails and initiated actions to respond or direct messages for managers.
  • Organized and coordinated conferences and monthly meetings.
  • Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
  • Facilitated training and onboarding for incoming office staff.
  • Handled confidential and sensitive information with discretion and tact.
  • Used advanced software to prepare documents, reports, and presentations.
  • Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
  • Screened calls and emails and responded accordingly to support executive correspondence.
  • Supported business and hospitality needs of corporate partners and staff during meetings and company events.
  • Worked with senior management to initiate new projects and assist in various processes.
  • Led staff and vendors in providing high level of service for owner and guests.
  • Coordinated events and worked on ad hoc projects.
  • Streamlined operations and prioritized tasks, allowing senior staff to increase productivity.
  • Created and managed office systems to efficiently deal with documentation.
  • Upheld strict timetables by maintaining accurate, balanced calendars.
  • Handled logistics, catering, agendas and travel arrangements for meeting and event planning for board of directors, president and executive vice president.
  • Volunteered to help with special projects of varying degrees of complexity.
  • Managed mail and both incoming and outgoing correspondence, mail, email and faxes.
  • Took notes and dictation at meetings.
  • Screened personal and business calls and directed to appropriate party.
  • Filed paperwork and organized computer-based information.
  • Promoted team productivity by keeping supplies organized and well-stocked.
  • Greeted arriving visitors, determined nature and purpose of visit and directed individuals to appropriate destinations.
  • Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.

Sales and Operations Support Representative

AT&T Mobility
11.2009 - 06.2013
  • Responsible for overseeing Retail Store Operations, with a proven track record of achieving over 90% compliance in four audits.
  • Maintained proper inventory control and facilitated inventory transactions under AT&T Mobility store standards.
  • Conducted daily, weekly, and monthly inventory audits, successfully reconciling any discrepancies.
  • Addressed customer concerns and escalations, making business decisions that enhanced customer retention and revenue, while also reducing expenses and ensuring compliance with policies and budgets.
  • Acted as the manager in cases where store managers were unavailable, in meetings, or attending offsite events.
  • Managed sales floor organization by scheduling daily tasks, meetings, and employee training, with a focus on coordinating customer interactions and reducing wait times.
  • Maintained a comprehensive knowledge of wireless products, accessories, plans, and promotions.

Education

Bachelor of Arts - Business Administration

Florida National University
Miami, FL
12-2027

Skills

  • Industry Knowledge: Project Management, Marketing, Sales, Operations, Account Management, Cash Management, Audit
  • Microsoft Office, AEM, SAP (Hybris), Jira, Confluence, Teamsite, Tungsten Accounting System, Trello, Miro
  • Excellent in Relationship Development and Leadership Strong in Communication, Teamwork, Problem-solving, and Time Management Self-Motivated/Self-Starter, Multitasking, Customer Service, Customer Satisfaction, Planning, Coordination, and Exceeding Expectations
  • Relationship building and management
  • Sales strategies
  • Managing client relationships
  • Operations
  • Client relationship building
  • Sales strategies implementation
  • Pipeline management
  • Territory management
  • Marketing strategy implementation
  • Customer relationship management (CRM)
  • Strategy implementation
  • Sales proficiency

Certification

Scrum Alliance - Certified Scrum Master

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Account Executive, Guest Commerce

Royal Caribbean Cruises, Ltd.
01.2019 - Current

Relationship Banker

Bank of America
07.2018 - 03.2019

Territory Sales Manager

Sprint Corporation
08.2016 - 04.2017

Executive Assistant, North America Marketing

Royal Caribbean Cruises, Ltd.
06.2013 - 07.2014

LACAR Sales and Marketing Coordinator

Royal Caribbean Cruises, Ltd.
06.2013 - 08.2016

Sales and Operations Support Representative

AT&T Mobility
11.2009 - 06.2013

Bachelor of Arts - Business Administration

Florida National University

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