Diane Lafrancis
Martinsville,VA
Summary
Dynamic professional with extensive experience in account management and event coordination. Skilled in customer relationship management, sales strategy, and fostering community partnerships, resulting in successful blood drive initiatives that meet and exceed organizational goals.
Overview
19
19
years of professional experience
Work History
Donor Resources Account Manager
The Blood Connection
Roanoke, VA
06.2025 - Current
- Build relationships with existing organizations that host blood drives in the Southwestern Virginia area.
- Develop new relationships with businesses, schools, and church communities to coordinate blood drives in a highly competitive market.
- Recruit blood donors through the community and businesses and educate potential clients on all aspects of hosting a blood drive event including inspiring blood drive coordinators to ensure a successful and repeating event.
- Partnering with local media, community events and educating groups to increase blood collections.
- Apply years of customer service and sales skills to meet and exceed monthly, quarterly and yearly goals.
- Notable new accounts: ValleyStar Credit Union, Amvets, Loyal order of Moose. I have successfully created 25 new accounts to further increase brand visibility and meet the needs of the hospitals we serve.
Freight and Recovery /Sales Associate
Tractor Supply
Sandersville, GA
10.2023 - Current
- Responsibilities include but are not limited to offload feed from pallets, set and rotate livestock feed as needed on sales floor, recover items from overstock locations.
- Also assist customers with their shopping needs, load out feed and other heavy items for customers in need, cashier duties and customer service.
Bone Marrow Drive Coordinator/Fort Knox POC
Salute To Life
Rockville, MD
05.2017 - Current
- Facilitate bone marrow registration drives working with unit commands on Fort Knox.
- I have worked successfully with Cadet Command, Hospital Units, Amy Recruiting and Retention College and other reserve unit commands registering more than 5000 soldiers and DOD employees.
- Per Chad Ballance, Sr Recruiter for Salute to Life, 21 of the soldiers I registered have successfully donated.
- C.W. Bill Young / DoD Marrow Donor Program
Donor Engagement Specialist
NMDP
Minneapolis, MN
09.2024 - 05.2025
- Locate members of NMPD bone marrow registry who are identified as a match to a patient.
- Educate donors on all aspects of the donation process in a way that inspires and motivates and builds rapport and instills trust.
- Address all questions and barriers so donors are able to make stress free commitment to NMDP’s life saving mission.
- Conduct thorough donor health screenings and assess medical and non-medical factors to determine donor participation.
- Coordinate blood draw appointments including time and locating, kit ordering and tracking, and accurately completing all internal and external communications thus resolving donor availability.
- Completes operational activities within established timelines and standards and maintains compliance with identified department performance standards.
DOD Commissary Merchandise Stocker
Communication Methods, LLC
New Orleans, LA
02.2020 - 01.2021
- Responsibilities included shelf stocking of a set quantity of cases and pallets, receive/store/hold materials using equipment support, and perform custodial services for store, meat processing, and receiving areas.
- Position required ability to lift 50lbs or more, haul pallet loads with a pallet jack and rotate items within shelf expiration dates.
Service to The Armed Forces Caseworker
American Red Cross
Fort Knox, KY
09.2017 - 08.2020
- Support SAF staff Armed Forces Family Follow-Up Program provides quality case management services for active duty, veterans, retirees, and their families during emergent and often challenging situations.
- Through education, referral, advocacy, case management and other support services, Service to the Armed Forces aims to promote self-resiliency and self-reliance within the military community.
Teacher Substitute
DODEA Southeast
Fort Knox, KY
08.2018 - 01.2019
- Fill in as needed on an on-call basis for teacher instruction for grades k-5.
2 Account Manager/Business Development Manager
American Red Cross
Dallas, TX
03.2014 - 08.2017
- Build relationships with existing organizations that host blood drives in the Boston area and create new relationships with businesses, schools, and church communities to coordinate blood drives.
- Recruit blood donors through the community and businesses and educate potential clients on all aspects of hosting a blood drive event including inspiring blood drive coordinators to ensure a successful and repeating event.
- Partnering with local media, community events and educating groups to increase blood collections.
- Apply years of customer service and sales skills to meet and exceed monthly, quarterly and yearly goals.
- Notable blood drive partnerships: Boston EMS Hospital Tent Blood Drive, CBRE Vacant Office Initiative for all CBRE properties in the Boston area, as well as support the 'Blood Donor of the Game' event at Fenway Park.
Development Coordinator
Delete Blood Cancer
New York, NY
03.2016 - 06.2016
- Develop and implement strategies to increase visibility and exposure for the organization while cultivating and building relationships and raising funds.
- Conduct prospect research, donor acquisition, and stewardship activities for prospective corporations, foundations, and individual donors and develop sponsorship proposals and asks to target local supporters.
- Represent Delete Blood Cancer DKMS at meetings, initiatives and events and communicate directly with donors and prospects.
- Cultivate and manage major donor relationships to support Delete Blood Cancer DKMS life-saving mission.
1 Account Manager
American Red Cross
Dedham, MA
09.2006 - 03.2010
- Build relationships with existing organizations that host blood drives in the Boston area and create new relationships with businesses, schools, and church communities to coordinate blood drives.
- Recruit blood donors through the community and businesses and educate potential clients on all aspects of hosting a blood drive event including inspiring blood drive coordinators to ensure a successful and repeating event.
- Partnering with local media, community events and educating groups to increase blood collections.
- Apply years of customer service and sales skills to meet and exceed monthly, quarterly and yearly goals.
Education
Braintree High School
Skills
- Account management
- Relationship building
- Event coordination
- Sales strategy
- Customer relationship management
- Prospect research
- Customer engagement
- Effective communication
- Team collaboration
- Lead generation
References
- Sara Ramon, Manager, Donor Engagement, NMDP, 763-406-5352, sramon@nmdp.org
- Rich Sereno, Former Deputy Administrator of FEMA, Harvard T.H. Chan School of Public Health, 617-291-0911, serino@hsph.harvard.edu
- Chad Ballance, Senior Recruiter, C.W. Bill Young Department of Defense Marrow Donor Program, 800-627-7693 x 223, 301-998-8980, c.ballance@dodmarrow.org
- Matthew Alford, Senior Director, Donor Centers and New Market Growth, American Red Cross, matthew.alford@redcross.org
Volunteer Experience
- Salute To Life, Bone Marrow Drive Coordinator/Fort Knox POC, 11333 Woodglen Drive, 3rd Floor, Rockville, MD, 20852-3072, 05/01/17, Present, Facilitate bone marrow registration drives.
- American Red Cross, Service to The Armed Forces Caseworker, 1131 5th Ave, Fort Knox, KY, 40121, 09/01/17, 08/31/20, Support SAF staff with case management services.
Timeline
Donor Resources Account Manager
The Blood Connection
06.2025 - Current
Donor Engagement Specialist
NMDP
09.2024 - 05.2025
Freight and Recovery /Sales Associate
Tractor Supply
10.2023 - Current
DOD Commissary Merchandise Stocker
Communication Methods, LLC
02.2020 - 01.2021
Teacher Substitute
DODEA Southeast
08.2018 - 01.2019
Service to The Armed Forces Caseworker
American Red Cross
09.2017 - 08.2020
Bone Marrow Drive Coordinator/Fort Knox POC
Salute To Life
05.2017 - Current
Development Coordinator
Delete Blood Cancer
03.2016 - 06.2016
2 Account Manager/Business Development Manager
American Red Cross
03.2014 - 08.2017
1 Account Manager
American Red Cross
09.2006 - 03.2010
Braintree High School