Dina Roman
Milwaukee,WI
Summary
Professional manager with a broad-based background in business development, human resources, personnel management and store operations. Strong leadership and motivational skills; proven ability to quickly build rapport, establish trust, train and motivate people of all levels. Recognized for professionalism, positive mental attitude, commitment to excellence, and demonstrated ability to communicate and interact effectively with senior management, associates, and customers. Big-picture focus on company goals has produced increased efficiencies in sales and productivity.
Overview
20
20
years of professional experience
Work History
General Manager
Ulta Salon and Cosmetics
Grafton, WI
10.2024 - Current
- Guided management and supervisory staff to promote smooth operations.
- Created effective business plans to focus strategic decisions on long-term objectives by building a sales plan to increase budget/ beat ly by 3%.
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Organized promotional events to attract new customers increase footsteps over last year consistently by 10%.
- Conducted regular performance reviews with all staff members.
- Established and updated schedules to meet expected coverage demands and capitalize on individual employee expertise.
- Created marketing plans to increase brand awareness through various channels.
- Consulted with customers to understand needs and recommend professional services.
Area Manager
Ann Taylor
Milwaukee, Wisconsin
06.2019 - 10.2024
- Supervised business functions, employee staffing, customer retention and financial accountability for stores.
- Managed and lead 50 plus employees, along with 12 leaders ensuring optimal productivity.
- Revitalized under performing teams and transformed profitability and productivity through targeted training and planning.
- Streamlined operational efficiencies by successfully hiring top talent driving productivity.
- Boosted team morale and overall revenue by creating sales contests.
- Implemented corporate visual standards via planogram updates, emails and verbal feedback.
- Consulted with management and advertising teams to plan optimal promotions.
- Used strong business acumen to increase top-line sales by merchandising top sellers.
Store Manager/Area Manager
Evereve
Milwaukee, WI
09.2016 - 06.2019
- Increased sales, taking an under performing store from -25% to becoming +1.2% within the first year of being promoted through a profitable, execution-focused sales plan.
- Store was in the top 5 in the company in sales, contests, and profitability consistently 3 years in a row.
- Monitored employee performances, making recommendations for skill development, additional responsibility and promotions resulting in 3 associates being promoted to management.
- Promoted from assistant manager to Store Leader within 4 months of employment.
- Earned respect with a proven ability to obtain high performance levels from employees and senior leadership.
- Achieved the highest sales growth in region; which resulted in the store chosen as a model store for district.
- Transferred to different locations within company to develop a strong team to meet and exceed sales goals.
- Analyze sales to payroll numbers to create monthly strategic planning.
- Deliver strong customer experiences to create everlasting customer relations.
- Implement weekly merchandising directives.
- Was given stretch assignment within 6 months to run 3 stores.
- Was given recognition for exceeding sales plan, 9 months in a row.
General Manager
The Limited Mayfair Mall
Milwaukee, WI
10.2011 - 09.2016
- Managed, trained and hired stock, sales and floorset associates.
- Overseen Store Operations in order to achieve loyalty, client satisfaction, and profitability goals.
- Uphold brand standards, best practices and operating standards by setting systems of the store.
- Promoted 4 sales associates to manager positions within the 1st year of employment.
- Assigned additional responsibility in the district as a credit card leader and ended the year +12% over last year, landing the district #3 in the company.
- Took on additional responsibility for 13 months as an area manager for 2 stores, taking and under performing store to a positive comp by the end with an 8% growth.
General Manager
Restoration Hardware Mayfair
Milwaukee, WI
01.2006 - 01.2011
- Ranked #1 in sales and profit performance within the district.
- Met all sales goals (shopping scores, shrinkage, and payroll).
- Interviewed and trained new employees, processed payroll, and conducted daily sales meeting with staff and management meeting all goals consistently.
- Served as a role model in uncovering sales opportunities, by creating a relationship with interior design firms resulting in added sales monthly by 10%.
- Coached, trained, and developed staff resulting in 3 internal promotions to management.
- Strong advocate for sales team resulting in 3 associates being recognized at a Regional level.
- Managed the design and development of a 'Pending Log' which resulted daily sales thru phone calls.
- Recruited, hired, and supervised a staff of 60.
- Merchandised to company standards resulting in being one of the top 5 stores recognized for high quality in the company.
Education
Business - undefined
WCTC
Police Science - undefined
Skills
- Multidisciplinary team leadership
- Brand-building strategies
- Recruitment and hiring
- Territory Management
- Proven leadership and team-building skills
- Outstanding communication skills
- Multitasking and Organization
- Problem-Solving
- Retail Merchandise
- Conducted regular Market visits
- People-centered operational excellence
Timeline
General Manager
Ulta Salon and Cosmetics
10.2024 - Current
Area Manager
Ann Taylor
06.2019 - 10.2024
Store Manager/Area Manager
Evereve
09.2016 - 06.2019
General Manager
The Limited Mayfair Mall
10.2011 - 09.2016
General Manager
Restoration Hardware Mayfair
01.2006 - 01.2011
Business - undefined
WCTC