Summary
Overview
Work History
Education
Skills
Timeline
Generic

Dinishia Nichols

Merced,CA

Summary

Results-driven executive with 20+ years of leadership with youth programs, athletic program development, and national event production. Proven ability to scale programs, increase revenue, and build high-performing teams while delivering exceptional client experiences.

Overview

23
23
years of professional experience

Work History

Cheif Operations Leader

CenCal Spirit Elite
Merced, CA
05.2023 - Current

• Grew monthly revenue to $25,000–$40,000+ through diversified programs

• Increased athlete enrollment to 150+ active athletes

• Generated $8,000–$15,000+ annually through events and fundraising

• Implemented structured program pathways improving retention and progression

• Introduced 12-week cycles increasing conversion rates

• Managed 10–20+ staff, building accountability and performance systems

• Implemented financial systems improving payment compliance and cash flow

Program Director

JAMZ Cheer and Dance
Modesto, CA
10.2002 - 02.2022

Event Production & National Operations

  • Directed large-scale cheer and dance competitions, managing event execution
  • Oversaw logistics including scheduling, staffing, judging coordination, and venue operations
  • Ensured seamless event delivery with a focus on professionalism, efficiency, and participant experience

Leadership & Staff Management

  • Recruited, trained, and managed event staff and judging panels across multiple events
  • Developed operational systems and workflows to improve event consistency and execution quality

Stakeholder & Client Relations

  • Maintained strong relationships with gym owners, coaches, and participants nationwide
  • Led communication strategies to ensure clarity, engagement, and high satisfaction across all events

Operational Excellence

  • Implemented structured procedures, scoring systems, and compliance standards
  • Managed vendor coordination, budgeting, and logistical planning for large-scale productions

Education

No Degree - Business Management

University of Phoenix
Tempe, AZ
01-2023

High School Diploma -

Grace M Davis High School
Modesto, CA
06-2002

Skills

    Revenue Growth Operations Management Program Development Event Production Staff Leadership Financial Oversight Brand Strategy

Timeline

Cheif Operations Leader

CenCal Spirit Elite
05.2023 - Current

Program Director

JAMZ Cheer and Dance
10.2002 - 02.2022

No Degree - Business Management

University of Phoenix

High School Diploma -

Grace M Davis High School