Donald McKenty
Cypress,TX
Summary
Seasoned Small Business Owner with 35 years of demonstrated success in sales and marketing. Focus on launching and developing brands to achieve mutual success. Expertise in developing personal relationships to assure repeat business, and initiatives achieving sales goals.
Overview
36
36
years of professional experience
Work History
Owner
Donald McKenty sole proprietor
Cypress, TX
01.2017 - Current
- Developed strategic plans to launch alcoholic beverage brands in Texas representing packaging company.
- Identified new opportunities for growth, expansion, and diversification.
- Pursued and negotiated contracts with Republic National Distribution Co. covering distribution for the state.
- Analyzed industry trends.
- Worked with all facets of RNDC maximizing marketing funds and sales
- Organized events such as trade shows and conferences.
- Hosted special events to boost brand awareness.
- Managed sales presentations to promote product and brand benefits.
- Worked with reps in the market closing independent convenience stores.
Sales Manager
Copa Di Vino
The Dalles, OR
09.2012 - 03.2016
- Developed and implemented sales strategies to launch new company in Texas
- Pursued and closed commitments from sixteen of seventeen Budwiezer distributorship in Texas.
- Established relationships with key clients (HEB Grocery), while maintaining existing customer base.
- Collaborated with marketing team to create promotional materials for target customers.
- Organized trade shows and other events as a means of increasing visibility in the marketplace.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Tracked monthly sales to generate reports for business development planning.
- Achieved company growth and brand development through market expansion and sales.
- Established new accounts and serviced existing accounts maintaining professional relationships.
Owner
TOLA MARKETING
Dallas, TX
01.1988 - 01.2012
- Pursued and closed new clients for representation in Texas, Oklahoma, Louisiana and Arkansas.
- Negotiated contracts with vendors and suppliers.
- Maintained relationships with existing clients by providing superior customer service.
- Targeted specific opportunities for key clients pursuing private label projects (Compaq, Dell, HP).
- Oversaw project execution, phase progress, workmanship and team performance to drive on-time completion of deliverables.
- Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in sales.
- Analyzed client business needs and assisted in determining appropriate resources and strategies.
- Managed sales presentations to promote product and brand benefits.
- Coordinated with technical and IT teams on strategic high tech projects.
Education
Associate of Arts -
Southwest Texas State
San Marcos, TX06-1983
Skills
- Budget Administration
- Business Management
- Business Development
- Project Management
- Marketing
- Client Service
- Relationship Building
- Customer Relations
- Consulting
- Negotiation
- Key partnership cultivation
- Product branding
- Sales Leadership
Timeline
Owner
Donald McKenty sole proprietor
01.2017 - Current
Sales Manager
Copa Di Vino
09.2012 - 03.2016
Owner
TOLA MARKETING
01.1988 - 01.2012
Associate of Arts -
Southwest Texas State