Doug Frisby
Marketing Communication Strategist
Denver,CO
Summary
Multifaceted Marketing Communication Strategist and Senior Copywriter with nearly 20 years of experience writing, editing and researching a broad range of content. Proficient in online content copy-editing, strategic campaign conception, collaborative ideation, and problem solving. Proficient in Microsoft Office and an array of web development, content creation, and digital marketing tools.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Communications Strategist
Bellco Credit Union
1 2012 - Current
- Developed successful campaigns through comprehensive strategies, leveraging market trend analysis, and consumer behavior insights to drive business growth.
- Developed monthly newsletters using Constant Contact, reaching 200,000 readers with above industry-average open rate of 51%.
- Created website content using WordPress, which included SEO optimization and recommendations.
- Utilized copywriting expertise to craft impactful radio and television scripts, digital advertisements, branch marketing materials, customer communications, and more.
Senior Copywriter
The Integer Group
01.2004 - 01.2011
- Developed and conceptualized campaigns for various national and local brands, including MillerCoors, Gillette, Braun, and others.
- Conceived Blue Moon’s Artfully Crafted campaign, leading to Integer being named Agency of Record and achieving enormous success for the client.
- Played a pivotal role in developing Coors Light’s “Cold” positioning across on-premise, off-premise, out-of-home, and interactive channels, significantly boosting sales and facilitating the MillerCoors merger.
- Authored point-of-sale communications, packaging, and large-scale marketing for the Gillette ProGlide razor, contributing to its rise as the top-selling razor in America.
Education
Bachelor of Arts - Mass Communication/Creative Writing
Emerson College
Boston, MA 05.1981 - 05.1985
Skills
Brand strategy
Analytical Skills
Content Strategy
Effective Communication
Teamwork and Collaboration
Problem-Solving
Creative Idea Development
Timeline
Senior Copywriter
The Integer Group
01.2004 - 01.2011
Bachelor of Arts - Mass Communication/Creative Writing
Emerson College
05.1981 - 05.1985
Marketing Communications Strategist
Bellco Credit Union
1 2012 - Current
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