Doug Cross
Fitchburg,WI
Summary
Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing influential partnerships, creating high-performing teams, and developing strategy/tactics to meet corporate goals. Proven leader with significant background in leadership sales, category/shopper insights, and business operations roles. Recognized for team development, creating a positive corporate culture, and delivering outstanding results.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Director of Business Development
DRS Product Returns
03.2021 - Current
- Identified and pursued business partnership opportunities increasing company revenue 20% and profit by 27% in 2022.
- Initiated, optimized, and established business development strategies based on categories, company targets, and opportunities.
- Expanded business development role adding 12 high value trading partners in 2023 resulting in a 22% increase in YTD sales.
- Led transformational change in several business areas that added value for DRS partners.
- Developed and implemented creative sales and marketing tools to expand customer base and increase revenue.
Vice President
MBSA Consulting LLC.
10.2020 - Current
- Created and launched McMillan Business Strategy and Analytics LLC. (MBSA Consulting LLC) in 2020, a company specializing in creating value added growth strategy and tactics for businesses and non-profit organizations.
- Developed customized sales & leadership training programs for Mathnasium that led to a 50% increase in 12-month enrollments and 30% improvement for student renewal and retention.
- Led DISC training for sales, marketing, and accounting cross-functional team at a major food manufacturer in Austin, MN - enabling people to better understand their colleagues' style and improved communication.
- Tripled number of business clients in 2021 resulting in a 4.5x revenue increase.
Vice President - Customer Engagement
InQpharm LLC - A Division Of Zaluvida
08.2016 - 07.2017
- Created customer engagement, go-to-market sales strategy and tactics to launch the UK's #1 selling all natural weight loss supplement in the US and Canada.
- Led cross-functional teams to understand shopper behavior, analyze market trends, and turn insights into action.
- Gained distribution at Walgreens, GNC, Jean-Coutu, and other Canadian Health & Wellness stores within the first 45-days of launch.
- Achieved 95% store distribution at Walgreens within 10 days of launch, shattered launch sales goals, and became the #2 best-selling weight loss product within 8-weeks.
- Managed the Canadian brokers to exponentially expand distribution in all provinces in first year.
Sr. Director, Category Leadership - National Team
ConAgra & Pinnacle Foods
09.2011 - 06.2015
- Developed 5-year sales, category, shopper insights, and shopper marketing strategy that aligned Company and specific Retailer's growth strategy.
- Hired and developed a high-performing field based leadership team
- Created and led the "Consultant Mindset" customer engagement initiative that increased strategic, highly influential partnerships by over 400%.
- Selected to lead cross-functional team to create a 3-tier product portfolio strategy to align, focus, and optimize corporate resources to drive sustainable, profitable sales and share growth.
- Awarded and led Target's Millennial Guest Strategy & Meijer's Big Data initiative
Director of Operations and Category Development
Pfizer
09.2002 - 09.2011
- Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
- Led and implemented Costco VMI initiative
- Collaborated with senior management to develop and execute long-term corporate goals and objectives.
- Mentored and coached team members to foster productive and engaging work environment.
- Led transformational culture change for the Richmond operations team.
Education
Bachelor of Science - Marketing And Business Management
University of Maryland - College Park
College Park, MDMini MBA Certification - Business Management, Marketing, Strategic Planning
Tulane University
OnlineCertificate of Achievement - International Coach & Trainer
People First International
11.2016
Certified Team Member - Leadership Speaker, Trainer, And Executive Coach
John Maxwell Group
03.2016
Certificate of Achievement - Leadership in Action
ConAgra Executive Leadership
09.2013
Skills
- Team Leadership
- Strategic Partnership
- Critical and Creative Thinking
- Team Development
- Sales and Marketing
- Sales, Speaking, and Leadership Training
- Cross-Functional Collaboration
- New Business Opportunities
- Market Trend Analysis & Insights
- Consultative Sales Techniques
- Revenue and Profit Maximization
- Coaching and Mentoring
Accomplishments
- Achieved record-high client growth in 2022 by developing a comprehensive sales and marketing plan.
- Produced 450% increase in YTD revenue on individual accounts.
- Implemented CRM and capture strategy in 2022.
Certification
- John Maxwell Executive Director - 2023
- John Maxwell Speaker & Presenter Trainer - 2019
- Certified DISC Behavioral Trainer - 2017
- John Maxwell Executive Coach & Mentor - 2016
- John Maxwell Sales & Leadership Trainer - 2016
- People First International Leadership Trainer - 2015
- People First International Master Coach - 2014
Timeline
Director of Business Development
DRS Product Returns
03.2021 - Current
Vice President
MBSA Consulting LLC.
10.2020 - Current
Vice President - Customer Engagement
InQpharm LLC - A Division Of Zaluvida
08.2016 - 07.2017
Sr. Director, Category Leadership - National Team
ConAgra & Pinnacle Foods
09.2011 - 06.2015
Director of Operations and Category Development
Pfizer
09.2002 - 09.2011
Bachelor of Science - Marketing And Business Management
University of Maryland - College Park
Mini MBA Certification - Business Management, Marketing, Strategic Planning
Tulane University
Certificate of Achievement - International Coach & Trainer
People First International
Certified Team Member - Leadership Speaker, Trainer, And Executive Coach
John Maxwell Group
Certificate of Achievement - Leadership in Action
ConAgra Executive Leadership
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