Dzenana Salihovic
Nashville,TN
Summary
I am an experienced marketing professional in the Senior Living & Healthcare Industry. I have spent 10+ years working with the geriatric population. As a person I am independent in thinking. I express ideas with confidence and certainty. I am dedicated to helping and building my community. The people in my life would describe me as a passionate person.
Overview
5
5
years of professional experience
Work History
Director of Community Relations
American House
12.2023 - 02.2024
- Established strong partnerships with local organizations, promoting collaboration for mutual benefit.
- Served as a liaison between the organization and various referral sources, ensuring clear communication and alignment of goals.
- Managed a diverse team of professionals, providing guidance and support to foster growth and development.
- Developed comprehensive budgets for various projects, ensuring responsible allocation of resources while achieving desired outcomes.
- Cultivated relationships with referral partners to increase visibility for community initiatives and events.
Director of Community Relations
Sinceri Senior Living
05.2021 - 09.2023
- Interpret and implement management policies
- Create and develop marketing plans each quarter for events, advertising, and budget needs
- Present the community to prospects, vendors and visitors
- Maintain CRM with follow up calls, visits, emails, etc
- Generate new referrals to convert to move ins
- Navigate and build relationships with professionals in the healthcare field
- Maintain an active, working knowledge of current competition and new entrants or changes in the market
- Facilitate and coordinate prospects assessment
- Oversee and manage admission process
- Ensure all state mandated paperwork and forms are completed on or before admission day.
Corporate Communications Specialist
Brookdale Senior Living
02.2020 - 05.2021
- Managed customer inquiries and requests
- Determined customers' needs and offered immediate assistance
- Completed outbound calls to build customer interests in services
- Updated CRM with customer and prospect status changes
- Demonstrated a strong understanding of senior care market
- Kept abreast of professional development in the field by reading, attending conferences and training sessions
- Led monthly referral development committee meetings.
Senior Living Advisor
Allegro Senior Living
03.2019 - 02.2021
- Greeted prospects, vendors, and visitors professionally
- Made personal visits to potential referral sources in the community and surrounding areas
- Planned and executed monthly presentations to referral sources
- Created, reviewed, and modified marketing media plans
- Prepared and assembled all documents necessary for reservations, move ins, and transfers
- Identified referral sources through site specific research.
Education
Bachelor of Arts - Business Administration
University of Missouri - St Louis
St Louis, MO12.2018
Skills
- Marketing
- Problem Solving
- Training
- Project Management
- Budget Planning
- Social Media
Leadership Experience
Senior Services Network - Board Member
Education Experience
University of Missouri- St. Louis, Bachelors Degree in Business Administration; Emphasis in Marketing.
References
- Lindsay Summer, Hospice Care Consultant, (615) 670-6808
- Carl Cottrill, Administrator, (734) 751-7501
- Lynn Stromsdorfer, Operations Specialist, (636) 887-5380
- Linda Storrie, Regional Director of Sales and Marketing, (830) 560-2036
Timeline
Director of Community Relations
American House
12.2023 - 02.2024
Director of Community Relations
Sinceri Senior Living
05.2021 - 09.2023
Corporate Communications Specialist
Brookdale Senior Living
02.2020 - 05.2021
Senior Living Advisor
Allegro Senior Living
03.2019 - 02.2021
Bachelor of Arts - Business Administration
University of Missouri - St Louis
Similar Profiles
Linda MirelesLinda Mireles
Housekeeper at American HouseHousekeeper at American House
Jennifer MartinezJennifer Martinez
Care Giver at American HouseCare Giver at American House
Sara DavisSara Davis
Resident Aid at American HouseResident Aid at American House