Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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Edgar Olivia

Redondo Beach,CA

Summary

A results-driven professional with extensive experience in sales, customer engagement, and merchandising across high-profile retail chains. Proven ability to cultivate strong client relationships and deliver exceptional customer service, leading to sustained growth and increased profitability. Demonstrated expertise in analyzing sales data, negotiating strategic product placements, and executing impactful merchandising strategies to enhance brand visibility and market presence. Adept at collaborating with stakeholders, providing actionable feedback, and implementing operational improvements. Skilled in managing administrative tasks, maintaining compliance, and fostering goodwill with customers to drive long-term success.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Territory Manager - Sales and Service

Relentless Solutions
09.2021 - Current
  • Managed multiple accounts and brands, negotiated display placements, ensured proper merchandising, and maintained relationships with Key Decision Makers (KDMs)
  • This involved identifying strategic locations for additional displays, presenting compelling proposals to KDMs, and leveraging data and insights to support products
  • Met sales goals, distribution targets, and market share objectives through proactive territory management
  • This included conducting thorough market analysis to identify trends and opportunities, developing and executing strategic sales plans, and continuously monitoring performance metrics
  • Generated and submitted orders to multiple distributors as needed, ensuring timely replenishment of stock
  • This incorporated assessing inventory levels, forecasting demand, and coordinating with distributors to meet store requirements efficiently
  • Aided clients by assessing their specific requirements and recommending appropriate product options
  • This included maintaining strong relationships with existing customers to promote new products
  • Regularly reviewed and updated tags, verified the accuracy of product placements, and made adjustments as necessary to align with promotional and schematic guidelines

Field Sales Representative

Yakult USA
07.2017 - 09.2021
  • Increased sales revenue and consistently exceeded sales targets through effective territory planning, time management, and the development and maintenance of strong client relationships within the assigned territory.
  • Maintained a thorough understanding of competitors' offerings to effectively communicate unique selling points during client interactions, while successfully negotiating favorable contract terms that enhanced the company's profitability.
  • Collaborated with managers to deliver customer feedback and recommend operational adjustments to align with emerging trends, while providing exceptional service by promptly addressing inquiries, resolving issues, and ensuring timely follow-ups on orders.

Trade Activation Manager

Cardenas Marketing Network-
07.2015 - 12.2016
  • Conducted comprehensive analysis of weekly sales data for individual accounts, identifying trends and opportunities to enhance performance and drive strategic initiatives.
  • Negotiated incremental displays and optimized shelf space placement, significantly improving product visibility and fostering brand growth.
  • Actively participated in trade events, implementing marketing strategies to amplify brand presence and attract customer engagement across diverse locations.
  • Supervised and mentored brand ambassadors during trade events, ensuring effective representation of the brand and alignment with company standards.
  • Proactively developed and expanded sales volumes, market shares, and product distribution by building strong relationships with key stakeholders.
  • Delivered outstanding customer service to assigned accounts, addressing concerns and fostering goodwill to maintain and strengthen long-term partnerships.
  • Maintained efficiency by accurately completing administrative tasks, including required paperwork and compliance documentation, ahead of deadlines.
  • Compiled and submitted detailed monthly expense reports using Concur and Runzheimer, ensuring transparency and meticulous financial tracking.

Field Sales Representative

Hershey's Food Company
09.2004 - 02.2015
  • Achieved incremental sales growth by strategically merchandising and promoting Hershey's product line across major retail chains.
  • Crafted and presented tailored sales proposals to store managers, outlining actionable strategies to enhance product visibility, availability, and overall performance.
  • Exceeded assigned territory coverage goals through meticulous planning and proactive relationship management, fostering long-term partnerships and sustained sales success.
  • Negotiated and secured secondary floor displays by leveraging upcoming promotions and new product introductions, increasing brand exposure and visibility.
  • Optimized operational efficiency by accurately recording and synchronizing daily activities using handheld computer devices.
  • Maintained company-provided vehicle in excellent condition to ensure reliable transportation and territory coverage in compliance with company standards.
  • Executed comprehensive merchandising strategies, including product rotation, credit issuance, and Point-of-Sale (POS) placement, to optimize inventory turnover and enhance store presentations.


Education

Certificate - Computer Essentials

New Horizon Computer Learning Center
Online
06-2013

Skills

  • Sales presentations
  • Competitor analysis
  • Goals and performance
  • Customer relationship management
  • Sales and Marketing support
  • Verbal and written communication
  • Retail merchandising strategies
  • Organization and time management
  • Vendor account management
  • Administrative support

Certification

  • CA Driver's License
  • Computer Essentials Certification

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Territory Manager - Sales and Service

Relentless Solutions
09.2021 - Current

Field Sales Representative

Yakult USA
07.2017 - 09.2021

Trade Activation Manager

Cardenas Marketing Network-
07.2015 - 12.2016

Field Sales Representative

Hershey's Food Company
09.2004 - 02.2015

Certificate - Computer Essentials

New Horizon Computer Learning Center

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Edgar Olivia