Ekaterina Surkova
Aventura,USA
Summary
With a robust track record in luxury retail, my focus has always been on surpassing sales targets and delivering outstanding client service. At TOM FORD, I leveraged my attention to detail and communication skills to enhance customer experiences, aligning my efforts with the company's high standards and culture. My mission, deeply rooted in creative problem-solving, consistently drove performance improvements and client satisfaction.
As Store Manager, I led my team to exceed sales goals by implementing strategic CRM initiatives and fostering a culture of excellence. My role involved meticulous financial planning, actionable sales strategies, and comprehensive staff training. Through these efforts, we successfully expanded our clientele network and established a reputation for exceptional service at TOM FORD, Chloé, and Celine boutiques.
Overview
11
11
years of professional experience
Work History
Sales associate
TOM FORD
12.2016 - 11.2017
- Achieved sales goals and provided an exceptional client experience and customer service
- Cultivated strong product knowledge across all categories including MTM
- Procured information about current trends and fashion history and weave into selling ceremony
- Executed operation tasks per company directives.
Store manager
TOM FORD, CHLOE, CELINE
07.2014 - 11.2015
- Led financial planning to exceed sales targets, ensuring alignment with corporate goals.
- Developed and executed action plans to boost sales across multiple product categories.
- Managed customer service to surpass expectations, enhancing client satisfaction.
- Implemented CRM strategies to expand the store's clientele network.
- Oversaw staff recruitment, training, and motivation, fostering a cohesive team.
- Ensured correct interpretation and implementation of visual guidelines
Store manager
CHLOE
10.2011 - 04.2013
- Surpassed financial targets through strategic planning and execution, driving measurable revenue growth.
- Implemented targeted action plans, significantly boosting product category sales.
- Maintained high customer service standards, consistently exceeding expectations.
- Ensured efficient store management, strictly adhering to internal policies and procedures.
Assistant store manager
RALPH LAUREN
09.2007 - 10.2011
- Managed store operations and sales reporting using CRM software, enhancing data accuracy.
- Oversaw inventory management, ensuring optimal stock levels and organized store areas.
- Trained team members, organized competitions, and improved KPI achievement rates.
- Handled customer refunds and resolved complaints, maintaining high customer satisfaction.
- Conducted daily team meetings and engaged in personal selling, boosting sales performance.
Sales associate
RALPH LAUREN, ROBERTO CAVALLI
02.2007 - 09.2007
- Attracted new clients and maintained customer relationships, boosting client retention and sales.
- Demonstrated deep brand knowledge, increasing sales performance and product engagement.
- Provided personalized service, enhancing client satisfaction and repeat business.
- Communicated brand inspiration and product details, driving higher customer engagement.
Education
Bachelor's degree - Management and Economy. Finance and credit
Moscow Power Engineering Institute
06.2007
Skills
- Customer Service
- Teamwork and Collaboration
- Problem-solving skills
- Multi-tasking strength
References
- Jorge Pasquale, SM Akris, former Assistant Store manager TOM FORD at Design District, (305) 926-3481
- Maria Darenkova, Senior Wholesale Manager for East Europe TOM FORD in Milan +39 324 631 4584
Languages
Russian
Native or Bilingual
Timeline
Sales associate
TOM FORD
12.2016 - 11.2017
Store manager
TOM FORD, CHLOE, CELINE
07.2014 - 11.2015
Store manager
CHLOE
10.2011 - 04.2013
Assistant store manager
RALPH LAUREN
09.2007 - 10.2011
Sales associate
RALPH LAUREN, ROBERTO CAVALLI
02.2007 - 09.2007
Bachelor's degree - Management and Economy. Finance and credit
Moscow Power Engineering Institute
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