Summary
Overview
Work History
Education
Skills
Timeline
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Elisa Pulido

Edinburg,TX

Summary

Proven performance-oriented strategic sales representative over a 17 year career, offering comprehensive background in building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust and providing solution based strategies. Disciplined and resourceful professional with expertise in account development and market penetration. Bilingual with fluency in Spanish.

Overview

17
17
years of professional experience

Work History

Dealer.com Regional Sales Manager

Cox Automotive
07.2021 - Current
  • Achieved regional sales objectives by building a need and then collaborating with different BU partners to develop successful strategies, providing efficient and effective solutions for dealers, capitalizing on key integrations between CAI products.
  • Increased book of business by building value and rapport, and offering consultation on products and services applying challenger sales techniques with top executives.
  • Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
  • Worked with partners in many different departments to help implement and ensure a successful launch of new products.

Sr. Dealer Success Consultant

Cox Automotive
09.2018 - 06.2021
  • President's Club Winner 2019 and 2020.
  • District Sales Person of the Year 2019 and 2020.
  • 2020 NADA Top Sales Person for Autotrader.
  • Nominee for 2021/2022 Cox Cross-Divisional Mentoring Program
  • Consulted dealers using data driven decisions to engage and convert in market car shoppers, growing the market book of business by 120% over the course of 2.5 years.
  • Grew the "non Autotrader" believer, 19 rooftop Bert Ogden Auto group, over 300% in 2.5 years in monthly revenue.
  • Led 2 National Connect the Dots Company Trainings on how to strategically use nVision, when creating upgrade opportunities and positioning dealer solutions.
  • Led a National Training on how to position and sell the Advanced Ads product as a Sales Market Expert.
  • Collaborated with the Cox Automotive training department to help develop a Sales Manager course using the Probability to Sell Matrix in nVision.
  • Collaborated successfully across Business Units with RSM's to help drive successful product penetration in my market.
  • 2019 National Sales Challenger Pitch Winner.

Local Sales Manager

Sinclair Broadcast Group KGBT TV CBS 4
01.2011 - 09.2018
  • Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.
  • Developed and implemented new sales strategies to updated product lines.
  • Managed an 11-person team to effectively hit a $7.5 million annual budget.
  • Formalized sales process to enhance operations and promote acquisition of new customers.
  • Developed and significantly grew market territory over 25% in key industries.

Account Executive

Barrington Broadcasting KGBT CBS-TV 4
08.2009 - 12.2011
  • Identified customer needs and adjusted product offering to align with opportunities adding over 30 new accounts by generating over 1 million dollars in revenue.
  • Identified prospective customers using lead generating methods and performing an average of 25 cold calls per day.
  • Managed an active account list from start to sale, managing expectations, commercial production, payment collection, and maintenance of business.

Account Executive

Entravision Communications
09.2006 - 12.2008
  • I was recognized as the New Business Account Executive of 2007, generating over $120,000 of revenue that was 100% new to the station.
  • Excelled at establishing relationships with gatekeepers and decision makers to help solidify long term business.

Education

Bachelor of Arts - Political Science

University of Texas Pan American
Edinburg, TX
05.2006

Skills

  • Established track record of exceptional sales
  • Strong challenger selling skills
  • Solution oriented results
  • Negotiation and Persuasion
  • Consultative Selling Techniques
  • Effective time management skills
  • Exceptional multi-tasker
  • Bilingual in Spanish

Timeline

Dealer.com Regional Sales Manager

Cox Automotive
07.2021 - Current

Sr. Dealer Success Consultant

Cox Automotive
09.2018 - 06.2021

Local Sales Manager

Sinclair Broadcast Group KGBT TV CBS 4
01.2011 - 09.2018

Account Executive

Barrington Broadcasting KGBT CBS-TV 4
08.2009 - 12.2011

Account Executive

Entravision Communications
09.2006 - 12.2008

Bachelor of Arts - Political Science

University of Texas Pan American

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Elisa Pulido