Elizabeth Alford
Nashville,TN
Summary
Results-driven professional with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building strong teams and managing profitable operations.
Overview
21
21
years of professional experience
Work History
General Manager
HOTWORX
02.2023 - Current
- Started with the company from the ground up, increasing membership sales from zero to 180 members in less than 4 months.
- Cultivated client retention through well communicated product knowledge and genuinely caring about customer's needs and goals.
- Provided strategic oversight of marketing and promotional campaigns.
- Assisted in recruiting, hiring and training of team members.
Business Owner/Operator
TRAIN 615
07.2020 - 11.2022
- Set goals and implemented sales strategies to achieve membership sales and promote growth.
- Designed specific workout systems for individual clients based on their goals.
- Used knowledge of market trends to create value-added solutions resulting in increased revenues.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Director of Operations/ Fitness Trainer
West Nash Fit Body Boot Camp
11.2017 - 07.2020
- Managed membership sales and membership accounts
- Used a multi-step system to follow up with leads, promoting client retention.
- Managed procurement, inventory and facility operations.
Assistant Store Manager
Aerie- American Eagle Outfitters
11.2014 - 11.2017
- Attained expert level of product knowledge, becoming go-to person for major sales.
- Met or surpassed business targets regularly.
Gym Director
Hot Shots Cheerleading
01.2003 - 01.2014
- Interviewed, hired and trained new employees.
- Progressed from entry level coaching position to training collegiate athletes over 11 years.
Education
Counseling Psychology
Shorter College
Rome, GA2010
Skills
- Cultivating client retention
- Membership Sales
- Customer Relationship Management
- Fitness Training
- Interpersonal Communication Skills
- Marketing/Promotions
Timeline
General Manager
HOTWORX
02.2023 - Current
Business Owner/Operator
TRAIN 615
07.2020 - 11.2022
Director of Operations/ Fitness Trainer
West Nash Fit Body Boot Camp
11.2017 - 07.2020
Assistant Store Manager
Aerie- American Eagle Outfitters
11.2014 - 11.2017
Gym Director
Hot Shots Cheerleading
01.2003 - 01.2014
Counseling Psychology
Shorter College
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