Elizabeth Striegel
Summary
Strategic-thinking Business Development professional with 15 years of experience in building relationships, cultivating partnerships & managing integrated programs. Well-versed in educating clients, implementing pricing strategies, and negotiating complex campaigns.
Overview
22
22
years of professional experience
Work History
Sales Executive
Sirius XM / Pandora
09.2021 - 03.2023
- Consulted clients on the power of a unified strategy across digital streaming audio, satellite radio, and podcasting platforms
- Maintained focus on the healthcare and pharmaceutical verticals, growing revenue by 40% YoY
- Developed new business relationships with formerly inactive agencies and direct accounts to build trust and further accelerate growth of ad spend
- Collaborated with internal teams to promote digital measurement and ad tech capabilities to clients
Director of Marketing and Business Development
Simon Property Group
11.2015 - 09.2021
- Developed annual marketing plans with digital, social, PR and event strategies that influence shopper behavior and lift retail sales
- Sold revenue opportunities via mall media assets, event sponsorships & programming to achieve financial goals of property
- Curated and evaluated market research to design sales programs for leasing and advertising prospects
- Supervised 4 internal staff and manage external agency partnerships
- Served as property liaison to media outlets and marketing agencies
- Led back to school campaign for national portfolio of 16 Simon Mills outlet mall properties
- Delivered monthly executive summaries of marketing strategies, revenue projections, and campaign launches
Senior Account Executive
Univision
06.2013 - 11.2015
- Increased sales by converting formerly English-only advertisers to Spanish-language media
- Managed account list billing $2.1M consisting of audio, digital, & event sponsorship revenue
- Developed new business through networking & cold calling
- Bilingual delivery of clients' Hispanic marketing campaigns including sales proposals, audio content, social media posts & program recaps
Account Executive
CBS Radio, Newsweb Radio & Citadel Broadcasting
07.2005 - 06.2013
- Vetted 20+ new prospects per month, netting an average of 10 new clients annually
- Generated over $9M in advertising revenue while managing multiple direct accounts & agencies
- Secured high-value accounts through consultative selling to clients, effective customer solutions & promoting compelling integrated advertising programs
Education
Bachelor of Science - Journalism, Spanish
University of Illinois At Urbana-Champaign
Champaign, ILSkills
- New Business Development
- Prospect Targeting & Sales Proposal Writing
- Editorial & Content Writing
- Revenue & Profit Maximization
- Relationship Building & Management
- Marketing, PR, Digital & Social Media Strategy
Awards & Accolades
- 2018 Simon’s “Best of the Best” Marketing Director Award Recipient
- Achieved property advertising sales goal (2019 +4%, 2018 +14%, 2017 +8%)
- 2012 & 2010 Top Seller Awards: CBS Annual New Business Sales
Timeline
Sales Executive
Sirius XM / Pandora
09.2021 - 03.2023
Director of Marketing and Business Development
Simon Property Group
11.2015 - 09.2021
Senior Account Executive
Univision
06.2013 - 11.2015
Account Executive
CBS Radio, Newsweb Radio & Citadel Broadcasting
07.2005 - 06.2013
Bachelor of Science - Journalism, Spanish
University of Illinois At Urbana-Champaign
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