ELSA BERMAN
Miami Beach,FL
Summary
Accomplished fashion industry professional providing creative vision, and business acumen in driving revenue growth in highly competitive wholesale/retail, domestic, Latin American, and Caribbean apparel, and fabric markets. A strong communicator with excellent presentation, relationship building, and negotiating skills. Interface effectively with design, production, customers, sales representatives, vendors, and distributors. Broad strengths in: Sales | New Business Development | Customer Needs Analysis | Product Development Account Management | Customer Retention | Accomplished Spokesperson | Merchandising Customer Relationship Management | Showroom Management | Trade Show Presentation
Knowledgeable luxury sales advisor with strong background in advising clients on style and fashion trends. Proven ability to enhance customer satisfaction through curated and personalized recommendations.
Overview
19
19
years of professional experience
Work History
Luxury Style Advisor
SAKS FIFTH AVENUE
01.2019 - Current
- Omni-channel sales associate. Skilled at cultivating and sustaining an international clientele.
- Sales in Men's Department
- Cross-selling through-out the store and leased departments
- Enhanced client satisfaction by providing personalized styling advice and recommendations.
- Developed strong product knowledge of various brands and designers to effectively assist clients in their selections.
- Regularly communicated with returning clients about new arrivals and promotions, fostering long-lasting relationships.
- Theory Brand Ambassador – Men's Department 2019 - 2021. As Theory brand ambassador I consistently provide a superior level of service to clients, increase client conversion and retention, drive revenue and inspire brand loyalty.
Account Executive
INTERNATIONAL UNIFORMS, INC.
01.2007 - 01.2019
- Company Overview: (www.intluniforms.com), Women's Corporate Clothing manufacturer
- Developed and maintained a loyal customer base in the Caribbean niche executive uniform market, achieving strong account retention and repeat business.
- Increased company sales by 40% through new business development, account management, trend research, product development, and merchandising.
- Directed the Miami, Bahamas and Jamaica teams increasing sales by 50%. Averaged $2+ million annually, representing 40% of the company's total revenue.
- Exhibited at tradeshows: Magic (Las Vegas), Premiere Vision (Paris), Texworld (Paris), Textile Expo (Mexico City), Intermoda (Guadalajara), and Apparel Mart (Dallas).
Education
Textiles and Design
UNIVERSITY OF THE INCARNATE WORD
San Antonio, TXSkills
- Fashion industry expertise
- Brand awareness
- Product knowledge
- Client engagement
- Accessory coordination
- Fashion knowledge
- Fashion history
LANGUAGE
BILINGUAL English and Spanish
Affiliations
- THE FASHION GROUP INTERNATIONAL of South Florida. Miami, FL Since 2017
- Regional Director of South Florida Chapter, 2021 – 2022.
Timeline
Luxury Style Advisor
SAKS FIFTH AVENUE
01.2019 - Current
Account Executive
INTERNATIONAL UNIFORMS, INC.
01.2007 - 01.2019
Textiles and Design
UNIVERSITY OF THE INCARNATE WORD
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