Emilio Rocha
Lubbock,TX
Summary
Dynamic Sales Manager with a proven track record at Frank Brown Auto and Auto Inc., excelling in sales strategy and customer service. Expert in structuring deals and financial analysis, I consistently achieved revenue objectives while fostering team leadership. Recognized for enhancing customer satisfaction and driving repeat business through exceptional service.
Overview
25
25
years of professional experience
Work History
Sales Manager/Finance Manager
Frank Brown Auto
Lubbock, TX
04.2015 - 02.2025
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Maintained high referrals and consistent repeat business due to first-rate customer service standards.
- Finalized documentation for contracts, purchase receipts, vehicle registrations, and dealer files.
- Conducted follow-up calls to ensure customer satisfaction after vehicle purchase or service visit.
- Collaborated with prospective customers over phone and email to schedule sales appointments.
- Managed sales negotiations and financing options.
- Managed financial transactions and structured deals to meet both customer needs and dealership profit objectives.
- Maintained up-to-date knowledge of automotive finance industry trends, products, and technologies.
- Ensured compliance with all federal, state, and local regulations governing automotive sales and financing.
- Trained sales staff on financing options, processes, and best practices to enhance overall team performance.
- Ensured all loans were processed according to federal regulations such as Truth-in-Lending Act.
- Maintained up-to-date knowledge of industry trends related to auto financing products and services.
- Educated customers on the benefits and terms of vehicle financing options and extended service contracts.
- Prepared grant proposals, letters of inquiry, budgets, and other related materials in accordance with funder requirement
Finance Director
Auto Inc.
Lubbock, TX
11.2013 - 04.2015
- Structured deals
- Sold service contracts/product knowledge
- Maximize deals, reserve plus product
- Funding - CIT 5-7 day
- E-signing and electronic funding
- Customer Service
Business Owner
Self Employed Services
Lubbock, TX
01.2000 - 12.2013
- Kept records for production, inventory, income, and expenses.
- Ensured compliance with all local laws and regulations related to the business operations.
- Mentored and trained new hires on sales techniques and customer service procedures.
- Prepared staff work schedules and assigned team members to specific duties.
- Interviewed, trained and supervised employees.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
Education
Chemeketa Community College
Salem, ORAuto Finance
Ethos
Irving, TXCertiication - Finance
IA - American Warranty Group
Las Vegas, NVSkills
- Sales strategy
- Customer service
- Sales negotiations
- Financial analysis
- Contract management
- Team leadership
Languages
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Sales Manager/Finance Manager
Frank Brown Auto
04.2015 - 02.2025
Finance Director
Auto Inc.
11.2013 - 04.2015
Business Owner
Self Employed Services
01.2000 - 12.2013
Chemeketa Community College
Auto Finance
Ethos
Certiication - Finance
IA - American Warranty Group
Similar Profiles
Joseph LamontJoseph Lamont
Master Technician at Frank Brown HondaMaster Technician at Frank Brown Honda
Jeremy HolmesJeremy Holmes
Detail Technician at Frank and Sons AutoDetail Technician at Frank and Sons Auto
Colleen EppersonColleen Epperson
Service BDC Manager at Frank Fletcher Auto GroupService BDC Manager at Frank Fletcher Auto Group
Barbara FowlksBarbara Fowlks
Senior Coding Specialist II at R1RCMSenior Coding Specialist II at R1RCM
Isaiah CaudilloIsaiah Caudillo
Crew Member at Blazing BouncersCrew Member at Blazing Bouncers