Emily Baucom
Louisville,KY
Summary
Hardworking team player with a demonstrated success in leasing, marketing, and management in the multi-family housing industry. Experienced in developing comprehensive marketing plans and working with diverse teams. Seeking a role in marketing to utilize creative and detail-oriented skills to contribute to a branded vision.
Overview
7
7
years of professional experience
Work History
Community Manager
Cardinal Group Management
Louisville, KY
11.2022 - Current
- Developed and implemented strategies to increase community engagement.
- Collaborated with other departments to ensure customer satisfaction.
- Gathered data on customer behavior for insights into marketing campaigns.
- Assisted with developing marketing plans for campaigns and promotions.
- Monitored lease and renewal rental rates with leadership recommendations for change implementation.
- Used communication, negotiation and problem-solving skills to settle neighborhood disputes.
- Gained tenant satisfaction by showing and renting units, processing move-ins, initiating leases, executing renewals and handling move-outs.
- Boosted tenant retention by planning and executing monthly resident events.
- Saved money by operating community within budget.
- Improved NOI through rent growth and expense management.
- Monitored online conversations and provided constructive feedback.
- Compiled reports on website traffic, conversions, and other metrics.
- Managed overall property success in preparation for quarterly visits with the client and investors.
Assistant Community Manager
Cardinal Group Management
Louisville, Kentucky
08.2021 - 11.2022
- Coordinated events for residents of the community.
- Developed marketing materials for various projects within the community.
- Provided administrative support to the Community Manager as needed.
- Monitored social media accounts for content related to the organization's initiatives.
- Updated resident accounts with latest personal information and recent payments.
- Collected residents' monthly rent payments, recorded transaction details and submitted bank deposits promptly to ensure availability of operating funds.
- Collected rent and other types of payments from residents, keeping thorough reports on those paying on time and delinquent individuals.
- Performed regular inspections on buildings, common areas and vacant units, identifying necessary repairs.
- Mitigated regulatory risks by conducting pre- and post-rental unit inspections to determine applicable charges for damages and market readiness.
- Consulted with staff on resolution of complex service issues.
Leasing and Marketing Manager
Cardinal Group Management
Louisville, Kentucky
10.2019 - 08.2021
- Developed and implemented effective strategies to increase leasing volume and occupancy rates.
- Created promotional materials, such as flyers and brochures, for marketing campaigns.
- Conducted market research and analysis to identify potential tenants.
- Negotiated leases with prospective tenants and monitored lease agreements for compliance.
- Managed tenant relations by responding to inquiries, addressing complaints, and resolving issues in a timely manner.
- Organized events and activities to attract new tenants and retain existing ones.
- Maintained accurate records of all leasing activity including applications, rent payments, renewals.
- Monitored competitors' activities in order to stay ahead of the competition.
- Managed overall tenant relations, promoted tenant satisfaction and streamlined services delivery.
Leasing and Marketing Manager
Cardinal Group Management
Huntsville, TX
10.2018 - 10.2019
- Performed the same job requirements as listed in the above job description, just at two different student housing communities in Huntsville, TX.
Leasing Agent
Cardinal Group Management
Murray, Kentucky
09.2017 - 10.2018
- Greeted potential tenants and provided information about the property.
- Conducted tours of available apartments, highlighting features and amenities.
- Maintained accurate records of prospective renters, applications and leases.
- Advised on rental policies and procedures to ensure compliance with applicable laws.
- Prepared lease agreements, collected security deposits and rent payments from tenants.
- Provided excellent customer service to all tenants throughout their tenancy period.
- Created advertising campaigns for vacant units using various media outlets.
- Inspected vacated units to determine necessary repairs or improvements prior to new occupancy.
- Processed move-outs by completing final walkthroughs, collecting keys, inspecting unit condition and preparing documentation for accounting purposes.
- Resolved tenant complaints promptly and professionally while maintaining positive relationships with residents.
- Assisted with the preparation of monthly reports including occupancy rates, delinquency percentages and market surveys.
- Developed marketing strategies aimed at increasing leasing activity within the community.
- Monitored competition in local markets to identify trends in pricing or amenities offered by competing properties.
- Promoted high level of customer service and assistance by greeting clients, responding to concerns, showing units and quickly resolving issues.
- Contacted and followed up with tenants on renewal notices.
- Used conflict resolution skills to quickly resolve issues among residents.
Education
Bachelor of Arts - History
Murray State University
Murray, KY05-2018
High School Diploma -
Louisville Male High School
Louisville, KY05-2014
Skills
- Operations Management
- Leasing and sales
- Marketing and advertising
- Customer Relationship Management
- Knowledgeable in Social Media management
- Team Training
- Expertise in GSuite and Microsoft
- Problem-Solving
- Research
- Time Management
Affiliations
- Established Photographer
- Passion for Travel and Cultural Experiences
- Dog Parent
Accomplishments
- Honorable mention in Kentucky State Fair Photography entries in 2023
- Property Ranked #2 in the NAA ORA Score in 2022 for the city and state (ranked by online reputation)
- While Community Manager, our property was nominated two years in a row for Community of the Year for the entire company
Timeline
Community Manager
Cardinal Group Management
11.2022 - Current
Assistant Community Manager
Cardinal Group Management
08.2021 - 11.2022
Leasing and Marketing Manager
Cardinal Group Management
10.2019 - 08.2021
Leasing and Marketing Manager
Cardinal Group Management
10.2018 - 10.2019
Leasing Agent
Cardinal Group Management
09.2017 - 10.2018
Bachelor of Arts - History
Murray State University
High School Diploma -
Louisville Male High School
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