Emily Casebeer
Meridian,ID
Summary
Marketing and client relations professional with a background in healthcare marketing, social media strategy, and business development. Experienced in building high-impact digital campaigns across Instagram, Facebook, and LinkedIn, including content creation, targeted advertising, and audience growth with campaigns collectively reaching over one million views. Skilled at translating complex medical and clinical topics into clear, compelling messaging that drives patient awareness and engagement. Focused on building strong relationships with physicians, pharmaceutical companies, and medical universities to support marketing growth and patient outreach.
Overview
5
5
years of professional experience
Work History
Account Manager II
Paylocity
Meridian, ID
04.2026 - Current
- Relationship Management: Serve as the dedicated point of contact for a diverse client portfolio, focusing on building strong, long-term working relationships through consistent professional communication, proactive outreach, and collaborative Zoom meetings that ensure clients feel supported and valued.
- Operational Support: Manage a high volume of client calls and emails on a daily basis, with a strong focus on delivering first-call resolutions while maintaining strict adherence to payroll compliance policies and internal service standards, ensuring a seamless and efficient client experience.
- Technical Troubleshooting: Apply logical thinking and technical expertise to diagnose and resolve complex HR and payroll system issues, leveraging internal resources, cross-functional collaboration, and in-depth product knowledge to deliver accurate, timely, and effective solutions that minimize disruption for clients.
Marketing & Public Relations Coordinator
Idaho Urologic Institute
Meridian, ID
03.2025 - 04.2026
- Strategy & Execution: Developed and managed a comprehensive social media marketing strategy across Instagram, Facebook, and LinkedIn, creating all original content and overseeing targeted paid advertising campaigns that collectively reached over one million views.
- Content Development: Translated complex medical topics, including Inflatable Penile Prosthesis (IPP), Erectile Dysfunction, and Peyronie's Disease, into clear, patient-friendly messaging that drove significant growth in public awareness and audience engagement for the practice.
- Physician Collaboration: Worked closely with Dr. Muncey and fellow physicians to ensure all marketing efforts authentically reflected their clinical expertise and aligned with the broader goals of the practice, playing a meaningful role in supporting the recognition of Dr. Muncey as the highest-volume penile implant surgeon in the Pacific Northwest and a 2025 Coloplast Center of Excellence Award recipient.
Patient Representative
Idaho Urologic Institute
Meridian, ID
02.2024 - 03.2025
- Patient Support: Assisted patients with their questions and concerns by providing compassionate, attentive, and personalized service, ensuring every individual felt heard and cared for while actively working to improve their overall experience and satisfaction at the clinic.
- Process Improvement: Continuously identified opportunities to simplify office workflows and eliminate bottlenecks, implementing practical solutions that helped the team stay organized, reduced administrative delays, and kept daily operations running smoothly and efficiently.
- Team Collaboration: Worked closely with colleagues and cross-functional teams to support department goals, stepping in wherever needed to fill gaps, share knowledge, and maintain a positive, productive, and efficient workplace environment that promoted overall team success.
Sales Associate
Hallmark Cards & Gifts
Meridian, ID
05.2021 - 02.2024
- Customer Service: Provided personalized and attentive assistance to shoppers, taking the time to understand their needs and guide them toward the right products, while consistently fostering a welcoming and positive store environment that encouraged customer loyalty and repeat visits.
- Merchandising and Inventory: Managed restocking and maintained a well-organized store floor, strategically designing and setting up visually appealing product displays that captured shopper attention, highlighted key merchandise, and helped drive overall customer interest and product engagement.
- Sales Achievement: Actively collaborated with the team to support promotional events, drive daily sales targets, and maintain high levels of customer engagement, directly contributing to the store achieving a significant milestone of one million in total sales.
Education
BBA - Marketing
Boise State University
Boise, ID05-2025
Skills
- Social Media Advertising & Management
- Content Creation
- Audience Growth & Engagement
- Patient Outreach & Awareness
- Brand Development
- Marketing Strategy
- Analytics & Performance Tracking
- Medical Content Writing
- Customer Relationship Management
- Client Communication
- Relationship Management
- Brand Awareness
- Media Relations
- Program Coordination
- Performance Analysis
- Strategic Planning
- Public Engagement
- Technical Troubleshooting
- Payroll Administration
Timeline
Account Manager II
Paylocity
04.2026 - Current
Marketing & Public Relations Coordinator
Idaho Urologic Institute
03.2025 - 04.2026
Patient Representative
Idaho Urologic Institute
02.2024 - 03.2025
Sales Associate
Hallmark Cards & Gifts
05.2021 - 02.2024
BBA - Marketing
Boise State University