ERIC COSPER
ericcosper.com
Belvedere Tiburon,CA
Summary
Dynamic Creative Director with expertise in integrated marketing strategies, brand development, and visual storytelling. Proven track record of leading high-impact campaigns for major clients such as Nike, ESPN, Starbucks and Meta.
Overview
25
25
years of professional experience
Work History
Freelance Creative Director
ericcosper.com
07.2025 - Current
- Clients include; Starbucks, Wells Fargo, Discord, Suzuki, and Universal Studios.
Executive Creative Director
THE DISTILLERY PROJECT
SF
07.2021 - 07.2025
- Contributed to agency's recognition as AdAge Small Agency of the Year in 2022.
- Oversaw and motivated creative teams for Dole account, ensuring high-quality output.
- Achieved 133% increase in new Instagram followers through targeted social content initiatives.
- Collaborated with strategists to create comprehensive 360 campaigns for eight Dole brands.
- Led creative efforts for successful Kohler pitch, facilitating new product launch development.
- Launched inaugural campaign for Consumer Credit Union, boosting brand awareness by 21%.
Group Creative Director
ARGONAUT
SF
03.2019 - 07.2021
- Oversaw creative development for Cricket Wireless, managing a $100 million media budget.
- Directed creative team in producing impactful advertising content and visuals.
- Mentored junior creatives, fostering skill development and collaborative spirit.
- Directed and mentored over 20 creatives, collaborating with strategic planning for effective briefs.
- Managed creative workflow from $2 million commercials to $5K social media posts.
- Achieved 5% year-over-year market share growth despite 30% media spend reduction, attracting 5 million new members.
- Led two successful business pitches with a combined media allocation of $30 million.
Group Creative Director
MEKANISM
SF
10.2016 - 03.2019
- Supervised Charles Schwab account, managing media budget exceeding $75 million and leading team of over 10 creatives, designers, and producers.
- Directed development and production of broadcast and social content.
- Launched 'Carl the Broker' campaign, challenging investors' conventional money management views.
- Achieved remarkable campaign results with new accounts increasing by 49% and new assets by 56%.
- Introduced three new Amazon Alexa products through targeted campaigns on Instagram and YouTube.
- Executed successful project pitches for Hotel Tonight, Meta, and Instagram.
Freelance Creative Director
SAATCHI & SAATCHI | FCB/NY | UNTITLED/NY
02.2014 - 10.2016
- Debuted mobile video game 'Game of War' through comprehensive 360-degree marketing campaign with Super Bowl advertisement.
- Oversaw production timelines and budgets for successful campaign execution.
- Presented creative concepts to clients, articulating vision and rationale effectively.
- Achieved tenfold franchise expansion, ranking among top-grossing mobile games and 38th among highest-grossing free-to-play games.
- Spearheaded successful business pitch for Lincoln Financial account, securing lucrative partnership.
- Orchestrated extensive 360-degree campaign for FDA's 'Anti-Smoking' initiative, enhancing public awareness.
Senior Creative Director
BBDO
NY
03.2012 - 02.2014
- Directed $110 million GE account, leading a creative team of over 20 professionals.
- Executed successful campaigns and engaging content for Medical, Aviation, and Power Generation divisions.
- Spearheaded acclaimed 'Brilliant Machines' initiative and Olympic Games campaign.
- Achieved Emmy Award nomination for 'Childlike Imagination' commercial's significant impact.
- Oversaw international operations for GE from New York office across multiple regions.
- Secured $15 million Belvedere Vodka account, enhancing portfolio diversity.
Art Director
WIEDEN + KENNEDY
NY
06.2010 - 03.2012
- Produced multiple campaigns for Nike (Jordan), ESPN (Sportscenter, NFL, MLB), Disney, and Delta Airlines.
Art Director
FALLON / PUBLICIS
MINNEAPOLIS + SEATTLE + NY
07.2001 - 06.2010
- Managed collaboration among cross-functional teams for Heineken, Amstel Light, Malibu Rum, Maytag, and AdCouncil initiatives.
- Produced Campaigns for; Lee Jeans, United Airlines, and Miller Lite, Starbucks, Virgin Mobile, Sports Illustrated and Timberland.
Skills
- Creative direction and strategy
- Art direction and graphic design
- Copywriting and content creation
- Team leadership and collaboration
- Client relations and engagement
- Brand development and management
- Concept development and execution
- Integrated marketing strategies
- Visual storytelling
- Adobe Creative Suite proficiency
- Final Cut Pro
Awards
- Emmy nomination
- Multiple One Show awards
- AICP awards
- Effies awards
- D&AD awards
- Cannes Lions awards
Timeline
Freelance Creative Director
ericcosper.com
07.2025 - Current
Executive Creative Director
THE DISTILLERY PROJECT
07.2021 - 07.2025
Group Creative Director
ARGONAUT
03.2019 - 07.2021
Group Creative Director
MEKANISM
10.2016 - 03.2019
Freelance Creative Director
SAATCHI & SAATCHI | FCB/NY | UNTITLED/NY
02.2014 - 10.2016
Senior Creative Director
BBDO
03.2012 - 02.2014
Art Director
WIEDEN + KENNEDY
06.2010 - 03.2012
Art Director
FALLON / PUBLICIS
07.2001 - 06.2010