Jesse Hagen
New York,NY
Summary
Lightning-fast with an unforgettable turn of phrase, and even quicker with a quip, Hagen is one of the hottest recruits in today's sports and entertainment landscape.
Hagen's decorated career includes memorable campaigns with Nike, Netflix, and the NFL, and creative collaborations with Kevin Durant, Paul Pierce, Jayson Tatum, Chet Holmgren, David Ortiz, and Lennox Lewis.
A made member of NBAThreads, Hagen scores a lot of imaginary internet points for his basketball writing on Threads.
Overview
11
11
years of professional experience
Work History
Freelance Creative Director
Athlete-Driven Worldwide
02.2024 - Current
- Ignited worldwide social frenzy over Kevin Durant's next career move with the campaign launch for Nike's KD 17s.
- Strutted a viral fit on an epic tunnel walk during the WNBA playoffs (okay, okay, Kelsey Plum wore it for buy-now-pay-later service Zip, but I wrote it)
- Somehow made a refrigerator hilarious with an assist from Nets legend Paul Pierce and Mike Breen, promoting Hisense's "Upgrade Season."
- Snagged an award for a case film I wrote and directed for Ben Affleck's DunKings Super Bowl campaign.
- Penned official recap video for Netflix's Netflix is a Joke festival.
Creative Director
The Sasha Group (VaynerX)
10.2022 - 02.2024
- Breathed new life into legacy skincare brand Palmer's, with a Gen-Z centric rebrand, revitalizing category dominance by 19%.
- Introduced Sleepytime Bear to TikTok, establishing him as social media's authority on wholesome humor, bumping Celestial Seasonings sales by 11%.
- Reversed brand resentment for educational institution Pearson, revising their global creative identity across channels.
Creative Director
Movement Strategy
03.2019 - 09.2021
- Toppled industry forecasts with #BreakTheBoxOffice, selling oodles of tickets to make Impractical Jokers: The Movie #1 at the Box Office during opening week.
- Bet the house on a social-led pivot for Season 3 of Netflix's Ozark, doubling our Instagram following and creating lockdown's first prestige must-see moment.
- Shut down LA's iconic 2nd Street Tunnel for Batman's 80th Anniversary, directing an experiential celebration for Warner Bros. at the steps of City Hall.
Associate Creative Director
ICED Media
10.2013 - 01.2017
- Wrote, directed, and produced all the content for the NFL's first ever Snapchat campaign for DirecTV's Sunday Ticket, racking up a 52% engagement rate.
- Swept Twitter's Trending Topics (yes, literally all of them) as the lead social writer for the 2015 BET Awards.
- Honed Kiehls' city-centric messaging for Skincare Week, tallying $1.4M in sales.
Education
Bachelor of Arts - English Literature
Wagner College
Staten Island, NY12-2010
Skills
- Creative writing
- Copywriting
- Creative team leadership
- Social media strategy
- Screenwriting
- Film production
- Brand development
- Longform writing
- Cross-team collaboration
Select Awards
- 3x Cannes Lions (Silver, Bronze, Bronze)
- 2x Shorty Awards (Best in Localization, Best in Family & Parenting)
- 2x OMMA Awards (Best Social Campaign, Best Rich Display Media)
- 2x Glossy Awards (Best in Show, Best Use of Social Media)
- 1x Brand Film Awards (Highly Commended)
Timeline
Freelance Creative Director
Athlete-Driven Worldwide
02.2024 - Current
Creative Director
The Sasha Group (VaynerX)
10.2022 - 02.2024
Creative Director
Movement Strategy
03.2019 - 09.2021
Associate Creative Director
ICED Media
10.2013 - 01.2017
Bachelor of Arts - English Literature
Wagner College
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