Erica Siemens
San Diego,CA
Summary
Strategic multi-unit retail leader with 10+ years of District Manager experience driving performance across high-volume, multi-state markets. Proven record of cultivating elevated customer experiences, building high-performing teams, and accelerating sustainable business growth through customer engagement and people development. Experienced in strengthening brand presence, developing leadership pipelines, and executing initiatives that drive customer acquisition, loyalty, and long-term market growth. Recognized for executive partnership, cross-functional collaboration, and leading teams through periods of growth and transformation.
Overview
11
11
years of professional experience
Work History
District Manager
Calvin Klein
San Diego, CA
06.2022 - Current
- Lead 16 stores across Southern California, Las Vegas and Arizona, overseeing $50M+ in annual revenue.
- Drive conversion growth, productivity and profitability across diverse markets through strategic leadership, talent development and operational execution.
- Serve on the Field Operations Committee, partnering with corporate leadership to shape and execute company-wide initiatives.
- Spearheaded the creation of a company-wide Store Visit Workbook, establishing a standardized framework for field leadership and operational consistency.
- Frequently host Executive Leadership Team visits in a high-visibility market, showcasing operational excellence and business performance.
- Drive leadership development and succession planning, preparing high-potential leaders for expanded responsibilities, multi-store leadership and future district-level opportunities.
District Manager
Cotton On Group
San Diego, CA
01.2020 - 06.2022
- Led multi-state district including three highest-volume stores nationally.
- District ranked #1 nationally across core KPIs.
- Increased annual sales through strategic labor planning and leadership development.
- Selected to train, mentor and onboard new District Managers, providing leadership development and support during their transition into the role.
District Manager
Charlotte Russe
Phoenix, Arizona
09.2015 - 01.2020
- Oversaw 16-store district generating $40M+ in annual revenue across a multi-market territory.
- Ranked #1 company-wide in shrink performance for three consecutive years (2016–2018).
- Achieved #1 company-wide ranking in customer service metrics for two consecutive years (2017–2018).
- Co-developed and launched a company-wide management training program, strengthening leadership capabilities and supporting internal talent development.
Education
Business Management
Arizona State University
Tempe, AZSkills
- Multi-Unit Business Leadership
- Customer Experience, Engagement & Loyalty Strategy
- Visual Merchandising & Product Storytelling
- Community & Brand Building
- Talent Development & Succession Planning
- Operational Excellence & Business Strategy
- Executive Partnership & Cross-Functional Influence
- Sales Productivity & Profitability Growth
Timeline
District Manager
Calvin Klein
06.2022 - Current
District Manager
Cotton On Group
01.2020 - 06.2022
District Manager
Charlotte Russe
09.2015 - 01.2020
Business Management
Arizona State University