Erika Figueroa
Katy,Tx
Summary
Experienced sales rep with territory management and closing experience. Computer proficient with strong communication skills. Accomplished in growing gross sales, increasing customer numbers and maximizing profits with a hands-on and proactive style. Excellent verbal and written communication, planning and relationship-building skills. Proficient in gathering market and competitor information and forecasting trends to optimize plans.
Overview
24
24
years of professional experience
Work History
Nutrition food service.
Katy Independent School District
11.2024 - Current
- Fostered long-term partnerships between clients and key stakeholders within the industry through networking events and targeted outreach efforts.
- Assisted clients in successfully navigating the regulatory landscape, preparing detailed submissions for approval by relevant authorities.
- Optimized client operations by implementing efficient workflow processes, reducing overhead costs while maintaining high-quality standards.
- Increased profitability for clients with cost-effective sourcing strategies and effective inventory management.
Wholesale fashion buyer
Free lance.
12.2018 - 11.2024
- Reviewed proposals, qualified vendors, and recommended optimal suppliers.
- Represented company at national and regional trade shows.
- Collaborated with buyers for special events and seasonal promotions to maintain adequate product stock and drive sales.
- Determined lowest possible cost, factoring in quality and reliability, and negotiated favorable contracts.
General Sales Manager
Matilda USA
Los Angeles, CA
05.2012 - 12.2018
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands
- Improved operational planning and business frameworks to enhance resource utilization and reduce waste
- Interviewed and hired strong candidates for team openings, using newspapers, job boards and social media to find applicants
- Trained and guided team members to maintain high productivity and performance metrics
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows to meet any daily demand
- Maintained team efficiency by strategically delegating daily activities, monitoring output and rewarding positive contributions
- Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement
- Applied performance data to evaluate and improve operations, target to current business conditions and forecast needs
- Planned marketing initiatives and leveraged referral network to promote business development
- Evaluated suppliers to assess quality, timeliness and compliance of deliveries, maintain tight cost controls and maximize business operational efficiency
- Increased operational efficiency by developing improved filing systems for confidential client records and reports
- Conducted scheduled and impromptu evaluations to assess work performance
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate
Sales Representative
Mustard Seed, USA
Los Angeles, CA
09.2009 - 05.2012
- Approached browsing customers to initiate conversations to determine buying preferences
- Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base
- Balanced and organized cash register by handling cash, counting change and storing coupons
- Engaged customers in social conversations to create pleasant and easy shopping experience
- Improved customer service and telecommunication skills to build lasting relationships
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor
- Used consultative sales approach to understand customer needs and recommend relevant offerings
Sales Representative
Offlline Inc.
Los Angeles, , CA
03.2001 - 05.2008
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions
- Used consultative sales approach to understand customer needs and recommend relevant offerings
- Approached each problem with fresh mind and analytical strategies to quickly resolve concerns
- Offered each customer top-notch, personal service and polite support to boost sales and customer satisfaction
- Greeted customers, helped locate merchandise and suggested suitable options
- Engaged customers in social conversations to create pleasant and easy shopping experience
Education
High School Diploma -
Instituto Motolinia
Mexico07.1998
Skills
- Team development
- Performance improvements
- Goal setting
- Sales expertise
- Data entry
- Systems and software programs
- Self-motivated
- Product and service sales
- Relationship building and management
Timeline
Nutrition food service.
Katy Independent School District
11.2024 - Current
Wholesale fashion buyer
Free lance.
12.2018 - 11.2024
General Sales Manager
Matilda USA
05.2012 - 12.2018
Sales Representative
Mustard Seed, USA
09.2009 - 05.2012
Sales Representative
Offlline Inc.
03.2001 - 05.2008
High School Diploma -
Instituto Motolinia
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