ESME GARCIA
Summary
Dynamic digital marketing professional with a proven track record at Cocoa Cinnamon, excelling in social media management and email marketing. Adept at enhancing brand visibility and fostering team collaboration, I successfully developed engaging content strategies that drove customer engagement and loyalty. Committed to delivering exceptional results in fast-paced environments.
Overview
3
3
years of professional experience
Work History
Director of Digital Marketing
Cocoa Cinnamon
Durham
05.2023 - Current
- Managed social media accounts for two coffee businesses, increasing brand visibility through targeted engagement.
- Produced original photo and video content aligned with each brand's target audience to drive customer engagement.
- Developed and maintained monthly content calendars to ensure strategic posting consistency.
- Crafted weekly email newsletters featuring new coffee releases and company updates.
Barista
Cocoa Cinnamon
Durham
01.2023 - Current
- Provided outstanding customer service in fast-paced, high-volume environment, enhancing customer satisfaction.
- Coordinated workflow during peak hours, maintaining speed and accuracy to meet customer demand.
- Trained new hires on drink preparation workflow and customer service standards, ensuring team readiness.
- Ensured consistent quality and flavor standards by dialing in specialty coffee daily.
- Maintained clean, organized, and sanitary workstation consistently.
Agency Intern
Truth & Consequences
Philadelphia
01.2023 - 05.2023
- Conceptualized and pitched community building project, winning 20K in client work
- Created and launched @knoxlovesgalesburg Instagram account, resulting in content for over 30 posts
- Coordinated staff scheduling to optimize coverage and resource allocation.
- Scheduled talent availability to align with production timelines.
- Conducted site visits to assess and select diverse filming locations.
- Managed communication with property owners to negotiate access and permissions.
Education
Bachelors of Arts - Creative Writing
Knox College
Galesburg, IL01-2023
Skills
- Email marketing
- Social Media Management
- Team Collaboration
- Customer Service
- Fast-paced work
- Cleanliness & Organization
Advancement
Specialty Coffee Expo, Selected to represent the brand professionally during three full days of continuous customer and industry engagement. Studied and memorized company talking points and in-depth information on over 10 coffees, including dialing in and speaking confidently about each product to industry professionals., 04/2025
Timeline
Director of Digital Marketing
Cocoa Cinnamon
05.2023 - Current
Agency Intern
Truth & Consequences
01.2023 - 05.2023
Barista
Cocoa Cinnamon
01.2023 - Current
Bachelors of Arts - Creative Writing
Knox College