Eva Johnson
Lino Lakes,MN
Summary
Driven and Competitive Area Director of Sales over two decades of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within various cities and regions. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement while encouraging cross department communication and collaboration.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Area Director of Sales
TPI Hospitality
Eagan MN / Rochester MN / Naples FL
04.2022 - Current
- Boosted sales revenue by implementing strategic plans and targeting high-potential accounts.
- Developed strong relationships with key clients for increased customer retention and higher sales volumes.
- Coordinated team efforts to exceed sales targets and expand market share within the territory.
- Expanded client base through effective prospecting, networking, and referrals.
- Analyzed sales trends and implemented necessary adjustments to maximize profitability.
- Mentored new sales representatives to improve their skills, product knowledge, and overall performance.
- Collaborated with marketing teams to develop targeted campaigns that generated leads and increased brand awareness.
- Streamlined internal processes for improved efficiency in tracking sales data and monitoring team progress.
- Managed budgets and resources to ensure optimal allocation of funds for advertising, promotions, and events.
- Negotiated favorable contracts with clients that resulted in long-term business opportunities while maximizing profit margins.
Area Director of Sales
TPI Hospitality
Bloomington / Eden Prairie MN
01.2020 - 04.2022
Area Director of Sales
Interstate Hotels
St Louis Park, MN
08.2017 - 01.2020
- Boosted sales revenue by implementing strategic plans and targeting high-potential accounts.
- Developed strong relationships with key clients for increased customer retention and higher sales volumes.
- Mentored current sales manager to improve their skills, product knowledge, and overall performance.
- Bridged communication and production gaps between sales and operations teams to improve overall success of hotel operations.
- Drove sales and achieved room revenue budgets at both hotels by developing solid contracts with high profile companies over Super Bowl LII in 2018
Director of Sales
CSM Corporation
Minneapolis, MN
08.2014 - 08.2017
Education
Bachelor of Arts - Marketing & Business Management
Augsburg College
Minneapolis, MN05.2005
Skills
- Account Management including development and retention
- Pipeline Management
- Revenue Generation
- Creative solutions
- Team Coaching, Training & Development
- Employee Retention / Team Collaboration
- Budget & Expense Development and Execution
- Customer Service
- Market & Demand Analysis
- Strategic Planning
Accomplishments
- Opening Director of Sales of Compass by Margaritaville Hotel in Naples, Florida (Opened March 2024)
- Successfully negotiated a $35 rate increase over two years with a large airline carrier for an Eagan, MN based hotel, resulting in a net gain of $175k in room revenues (2023-2024)
- Successfully managed the sales operations of two Marriott hotels over Super Bowl LII in 2018 resulting in over 100% of budgeted room revenues for the year.
- Lead sales efforts and team collaboration between three hotels for the Rochester Campus of hotels to successfully achieve rooms revenue budget by over $630k in 2023
Affiliations
- Women in Leadership at Minnesota State University, Mankato
- Feed My Starving Children Volunteer
- Ironwood Springs Christian Camp Volunteer - Chris Norton Camp
Certification
- Marriott Extended Stay Sales Edge Certification
- Other Hilton, IHG and Marriott Certificates can be provided upon request
Timeline
Area Director of Sales
TPI Hospitality
04.2022 - Current
Area Director of Sales
TPI Hospitality
01.2020 - 04.2022
Area Director of Sales
Interstate Hotels
08.2017 - 01.2020
Director of Sales
CSM Corporation
08.2014 - 08.2017
Bachelor of Arts - Marketing & Business Management
Augsburg College