Eva Johnson
Lino Lakes,MN
Summary
Driven and Competitive Area Director of Sales over two decades of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within various cities and regions. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement while encouraging cross department communication and collaboration.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Area Director of Sales
TPI Hospitality
04.2022 - Current
- Boosted sales revenue by implementing strategic plans and targeting high-potential accounts.
- Developed strong relationships with key clients for increased customer retention and higher sales volumes.
- Coordinated team efforts to exceed sales targets and expand market share within the territory.
- Expanded client base through effective prospecting, networking, and referrals.
- Analyzed sales trends and implemented necessary adjustments to maximize profitability.
- Mentored new sales representatives to improve their skills, product knowledge, and overall performance.
- Collaborated with marketing teams to develop targeted campaigns that generated leads and increased brand awareness.
- Streamlined internal processes for improved efficiency in tracking sales data and monitoring team progress.
- Managed budgets and resources to ensure optimal allocation of funds for advertising, promotions, and events.
- Negotiated favorable contracts with clients that resulted in long-term business opportunities while maximizing profit margins.
Area Director of Sales
TPI Hospitality
01.2020 - 04.2022
Area Director of Sales
Interstate Hotels
08.2017 - 01.2020
- Boosted sales revenue by implementing strategic plans and targeting high-potential accounts.
- Developed strong relationships with key clients for increased customer retention and higher sales volumes.
- Mentored current sales manager to improve their skills, product knowledge, and overall performance.
- Bridged communication and production gaps between sales and operations teams to improve overall success of hotel operations.
- Drove sales and achieved room revenue budgets at both hotels by developing solid contracts with high profile companies over Super Bowl LII in 2018
Director of Sales
CSM Corporation
08.2014 - 08.2017
Education
Bachelor of Arts - Marketing & Business Management
Augsburg College
Minneapolis, MN05.2005
Skills
- Account Management including development and retention
- Pipeline Management
- Revenue Generation
- Creative solutions
- Team Coaching, Training & Development
- Employee Retention / Team Collaboration
- Budget & Expense Development and Execution
- Customer Service
- Market & Demand Analysis
- Strategic Planning
Accomplishments
- Opening Director of Sales of Compass by Margaritaville Hotel in Naples, Florida (Opened March 2024)
- Successfully negotiated a $35 rate increase over two years with a large airline carrier for an Eagan, MN based hotel, resulting in a net gain of $175k in room revenues (2023-2024)
- Successfully managed the sales operations of two Marriott hotels over Super Bowl LII in 2018 resulting in over 100% of budgeted room revenues for the year.
- Lead sales efforts and team collaboration between three hotels for the Rochester Campus of hotels to successfully achieve rooms revenue budget by over $630k in 2023
Affiliations
- Women in Leadership at Minnesota State University, Mankato
- Feed My Starving Children Volunteer
- Ironwood Springs Christian Camp Volunteer - Chris Norton Camp
Certification
- Marriott Extended Stay Sales Edge Certification
- Other Hilton, IHG and Marriott Certificates can be provided upon request
Timeline
Area Director of Sales
TPI Hospitality
04.2022 - Current
Area Director of Sales
TPI Hospitality
01.2020 - 04.2022
Area Director of Sales
Interstate Hotels
08.2017 - 01.2020
Director of Sales
CSM Corporation
08.2014 - 08.2017
Bachelor of Arts - Marketing & Business Management
Augsburg College