Evan Ferraro
Lexington,Kentucky
Summary
Dedicated industry professional with varied experience and knowledge of all aspects of Thoroughbred racing, breeding and sales. Age 41.
Overview
19
19
years of professional experience
Work History
Director of Marketing
Fasig-Tipton Company, Inc.
Lexington, KY
09.2022 - Current
- Oversee marketing, sales development, and research programs for North America’s oldest Thoroughbred auction company.
- Successfully boost brand awareness with buyers and sellers by implementing targeted marketing campaigns and strategic partnerships.
- Cultivate strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
- Built strong partnerships with racetracks through race sponsorships and marketing partnerships.
- Company representative for Society of International Thoroughbred Auctioneers (SITA).
- Company representative for International Cataloguing Standards Committee (ICSC).
- Manage domestic and international accounts of both buyers and sellers, including owners, breeders, trainers, and bloodstock agents.
- Account executive for Japan, including annual trips to breeding farms and racecourses.
- Selected sales inspector - approve yearlings and weanlings for selected sales on physical conformation.
- Recruitment of millions of dollars in high-end stock to Fasig-Tipton auctions.
Recruiting & Marketing Manager
Fasig-Tipton Company, Inc.
Lexington, KY
03.2016 - 09.2022
- Crafted buyer and seller recruitment marketing and strategies for annual auction sales calendar from coast-to-coast.
- Further developed and directed social media program that now is among industry leaders.
- Successfully recruited high-end product to auctions while developing and managing client accounts.
- Company website redevelopment in 2018.
- Development and implementation of digital auction sales and online bidding marketing strategies.
Recruiting Manager & Account Executive
Fasig-Tipton Company, Inc.
Lexington, KY
01.2015 - 03.2016
- Continued to identify, recruit, and secure high-end product on year-round basis.
- Worked closely with consignors and principals on sale placement of product to ensure best return.
- Worked directly with sellers to individually market “select” product prior to sales.
- Oversaw company’s research and social media departments and its staff.
- Produce marketing materials for all seller recruitment initiatives.
Sales & Recruiting Associate
Fasig-Tipton Co., Inc.
Lexington, KY
01.2010 - 12.2014
- Worked with company’s president on identification, strategy and overall management of high-end product recruitment.
- Participated in nationwide buyer and seller recruitment with emphasis on California.
- Managed all of company’s sales research and graduate data.
- Managed, expanded and produced content for company’s social media program.
- Wrote press releases and website content, also created content for company’s email marketing program.
- Managed stable area for Florida Two-Year-Olds in Training sales.
Intern
Fasig-Tipton Company, Inc.
Lexington, KY
09.2008 - 12.2009
Farm Hand
Harris Farms
Coalinga, CA
07.2006 - 07.2007
- Cared for mares and foals, worked in stallion barn and breeding shed, assisted veterinarians with treatments, prepared yearlings for sales, and worked as a showman and groom at sales consignments.
Production Assistant
TVG Network
Los Angeles, CA
10.2004 - 07.2006
- Produced on-air elements for horse racing broadcasts.
Education
Bachelor of Arts - English
UNIVERSITY OF SOUTHERN CALIFORNIA
12.2004
Skills
- Brand Management
- Product Marketing
- Content Strategy
- Partnership Development
- Strategic Planning
- Public Relations
- Media Relations
- Social Media
Timeline
Director of Marketing
Fasig-Tipton Company, Inc.
09.2022 - Current
Recruiting & Marketing Manager
Fasig-Tipton Company, Inc.
03.2016 - 09.2022
Recruiting Manager & Account Executive
Fasig-Tipton Company, Inc.
01.2015 - 03.2016
Sales & Recruiting Associate
Fasig-Tipton Co., Inc.
01.2010 - 12.2014
Intern
Fasig-Tipton Company, Inc.
09.2008 - 12.2009
Farm Hand
Harris Farms
07.2006 - 07.2007
Production Assistant
TVG Network
10.2004 - 07.2006
Bachelor of Arts - English
UNIVERSITY OF SOUTHERN CALIFORNIA
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