
Senior commercial leader with over 15 years of experience driving revenue growth and building high-performing sales organizations in competitive automotive markets. I specialize in transforming customer interactions into long-term relationships, with a strong belief that trust and credibility are the foundation of sustainable business success.
Having a deep appreciation for African market dynamics, I recognize that business success in the region is largely relationship-driven, where trust, proximity, and long-term partnerships are critical to unlocking growth. I leverage this understanding to build strong connections with clients, partners, and stakeholders, translating relationships into consistent commercial performance.
My approach combines relationship-driven selling with disciplined execution of the full sales cycle, including structured customer engagement, pipeline management, and closing strategies. By aligning teams around clear processes and performance standards, I consistently improve conversion rates, strengthen market positioning, and deliver profitable, sustainable growth.
I bring a leadership style focused on execution, accountability, and continuous improvement, with a clear objective: turning relationships into lasting business value and measurable results
Full P&L Responsibility and Financial Performance
Market Strategy Execution and Growth Acceleration
Retail and Distribution Network Development
Sales and Aftersales Performance Optimization
Customer Experience and Satisfaction (CSI)
KPI Governance and Business Analytics
Cross-Cultural Leadership and Stakeholder Management
Commercial Process Transformation
Talent Development, Coaching and Retention
I drive business performance by aligning commercial strategy with disciplined execution, building strong stakeholder relationships, and delivering sustainable growth. My focus is on strengthening market presence, optimizing network performance, and consistently improving customer satisfaction and profitability across diverse and competitive environments.