Faith Wilson
Arlington,TN
Summary
Strategic marketing and operations executive with a track record of building enterprise-wide programs, aligning cross-functional leaders, and translating multi-year strategy into measurable execution. Experienced in organizational planning, performance reporting, brand and communications leadership, and leading large-scale initiatives that strengthen mission impact, financial sustainability, and community trust.
Overview
13
13
years of professional experience
Work History
Marketing Director
Silver Tree Residential
07.2020 - Current
- Built and scaled the organization’s marketing function into an enterprise-wide program supporting 130+ communities nationwide; recruited and led a high-performing team.
- Facilitate 30+ weekly meetings with onsite and regional teams to strengthen brand compliance, coach team members, address operational challenges, and ensure marketing initiatives deliver consistent, trackable outcomes.
- Develop KPI frameworks, reporting cadence, and dashboards to track performance (occupancy, lead activity, campaign results, and ROI); deliver strategic insights to senior leaders.
- Lead brand and communications governance, including standards, approvals, messaging alignment, and internal/external communications to strengthen trust and visibility.
- Manage $600K+ annual budget allocate resources based on organizational priorities and performance trends.
- Lead strategic event and culture initiatives including the annual Leadership Conference—executive messaging, programming, operational planning, and alignment outcomes.
Marketing Manager
Big Cypress Lodge – Bass Pro Shops Hospitality
05.2018 - 07.2020
- Developed and executed annual marketing and communications plans to increase guest acquisition, strengthen brand presence, and support revenue goals.
- Led cross-department coordination for campaigns and guest experience initiatives; partnered with PR agencies, media, and influencers to expand visibility.
- Managed website redesign project and launch, balancing stakeholder input, timelines, and brand standards to improve engagement and usability.
- Tracked and analyzed paid media performance and customer engagement metrics; optimized campaigns and reporting to support data-driven decision-making.
- Coordinated high-profile events and community partnerships to elevate brand perception and drive local engagement.
Manager of Fan Interaction
Springfield Cardinals
02.2013 - 05.2018
- Developed and executed fan engagement programs and game-day activations designed to elevate the guest experience and drive community connection.
- Managed large-scale events, hospitality initiatives, and branded experiences while serving as the liaison between corporate sponsors, marketing, and operations to ensure sponsorship deliverables were executed accurately and on-brand.
- Developed and launched new engagement programs that generated recurring revenue and expanded community impact.
- Supervised and trained a team of 40+ seasonal staff, managing scheduling, performance, and event execution.
Education
Bachelor of Arts - Public Relations
Missouri State University
Springfield, MO12.2012
Skills
- Strategic Leadership & Multi-Year Planning
- Organizational Alignment Across Departments
- Marketing & Communications Strategy
- Partnership Development & Community Engagement
- Executive Communications & Presentation Development
- Data-Driven Decision Making
- Cross-Functional Team Leadership
Timeline
Marketing Director
Silver Tree Residential
07.2020 - Current
Marketing Manager
Big Cypress Lodge – Bass Pro Shops Hospitality
05.2018 - 07.2020
Manager of Fan Interaction
Springfield Cardinals
02.2013 - 05.2018
Bachelor of Arts - Public Relations
Missouri State University