Michael McClard
St Louis,MO
Summary
Results-driven BDR with experience managing the full sales cycle at a contingency-based legal and accounting recruiting firm. Brought in 100+ new clients in under a year through targeted cold outreach, relationship-building, and strategic follow-up. Skilled in sourcing passive leads, negotiating fee agreements, and partnering with senior leadership to drive pipeline growth and revenue.
Overview
3
3
years of professional experience
Work History
Business Development Representative
Full Circle Placements
02.2025 - Current
- Led full sales cycle from prospecting and outreach to contract negotiation, bringing in 100+ new clients between February and December 2025.
- Build and executed targeted outreach campaigns across legal and accounting verticals, consistently generating qualified leads and growing the pipeline.
- Develop and maintain strong client relationships through proactive follow-up and clear communication, driving high conversion and retention rates.
- Leverage sourcing tools and software to identify and engage passive prospects at scale, reducing time-to-contact and improving lead quality.
- Collaborate with senior leadership to sharpen sales strategy, refine messaging, and adapt tactics based on market feedback.
- Developed and executed targeted outreach strategies to engage potential clients.
- Own pipeline health and team production, playing a key role in hitting company revenue targets
Content Marketing Specialist
Hager Companies
06.2023 - 09.2024
- Boosted social media following by 16% across platforms through strategic campaign management.
- Design engaging multimedia content, including catalogs, flyers, and email campaigns, using Adobe Creative Suite.
- Produce high-quality videos for YouTube and social media, driving audience engagement.
- Optimize website and landing pages with Dynamic Web and WordPress for improved user experience.
- Write and edit compelling copy for marketing materials, ensuring alignment with brand strategy.
Education
BS - Mass Communication TV & Film, Integrated Marketing Communications
Southeast Missouri State University
Cape Girardeau, MO05-2023
Skills
- Cold calling
- CRM management
- Sales strategy
- Contract negotiation
- Client acquisition
- B2B background
- Relationship building
- Salesforce
Timeline
Business Development Representative
Full Circle Placements
02.2025 - Current
Content Marketing Specialist
Hager Companies
06.2023 - 09.2024
BS - Mass Communication TV & Film, Integrated Marketing Communications
Southeast Missouri State University