Fredda Benson

• Started three new successful publications.
• National leader in exceeding prior year growth.
• Collaborated with cross-functional teams to align regional goals with corporate objectives.
• Analyzed market trends to identify opportunities for growth and expansion in the region.
• Strategic planning, forecasting and budgeting.

Managed 5.8 million in annual revenue.

Direct and indirect management of 70 employees and independent contractors.

Created new business solutions.

Increased revenue by 21 percent.

Implemented cost saving procedures.

Wrote standardized business and procedures to drive processes to greater success.

• Trained new staff on publishing software and operational procedures to maintain efficiency.
• Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
• Recruited and managed international sales managers, sales representatives, customer service and telemarketing personnel.
• Received company's highest sales management award for five consecuive years.