Gabriell Salas-Lerma
Arlington,TX
Summary
Seasoned Store Director with history of successful retail management. Demonstrated ability to develop strategic plans that meet company goals, manage store operations efficiently and lead teams effectively. Strong in problem-solving and decision-making, with knack for improving customer satisfaction and driving overall operational improvements.
Overview
12
12
years of professional experience
Work History
Store Director
Sephora Inc
Dallas, TX
08.2022 - Current
- Directed daily store operations to enhance customer experience and engagement.
- Monitored sales trends to adjust strategies and meet customer needs
- Monitored licensed esthetician in my store to ensure they where hitting company service goals through costumer service and constant training
- Fostered a positive team environment to encourage collaboration and high morale.
- Oversaw inventory management through cycle counts, audits and shrinkage control.
- Maintained a high level of customer service standards across all departments in the store.
- Conducted weekly meetings with staff members to ensure that goals were being met in a timely manner.
- Trained and mentored team members on operational best practices.
- Analyzed customer feedback to develop customer service initiatives.
- Head of business store operations within my district, coordinated with other store directors to make sure daily operations where being met by doing walks with my DM to ensure operational excellence was being met.
- Assigned stretch assignment to lead all store self inventories within my district through collaboration with my peers and store walks prior to inventory
- Developed self and service leader into ASM role through collaboration and mentoring
Assistant Store Manager
Gap Inc
Grand Prairie, Texas
08.2014 - 12.2022
- Implemented loss prevention strategies to minimize shrinkage risks.
- Managed the day-to-day operations of the store, including customer service, inventory management and staff scheduling.
- Supervised a team of employees and provided ongoing training to ensure high levels of customer satisfaction.
- Provided leadership support during peak business hours by motivating staff members to meet targets.
- Interviewed and vetted job applicants to make effective hiring decisions and fill vacancies with strong team members.
- Organized fundraising events to support community outreach programs.
- Hosted and organized merchandising workshops within my district to implement new merchandising strategies
General Manager
Rue21
Arlington, TX
10.2021 - 08.2022
- Implemented visual merchandising strategies to create appealing product displays.
- Analyzed sales trends and customer feedback to inform business decisions and strategies.
- Ensured compliance with company policies, safety standards, and operational procedures.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Delegated work to staff, setting priorities and goals.
General Manager
Children’s place
Dallas, TX
12.2019 - 10.2021
- Maintained accurate records of shipping activities and inventory levels.
- Trained new staff on shipment processing procedures and safety
- Completed day-to-day duties accurately and efficiently.
- Developed merchandising strategies to enhance product visibility and customer engagement.
- Implemented visual merchandising standards to maintain brand consistency across locations.
- Collaborated with management to align training programs with the company
- Ran A 6 million dollar store, high volume location. Collaborated with DM consistently due to pop in visits.
Education
Ellison High School
Killeen, TXSkills
- Inventory management
- Visual merchandising
- Sales analysis
- Loss prevention
- Customer service
- Operational compliance
- Team building and leadership
- Training and mentoring
- Observational & analytical skills
Timeline
Store Director
Sephora Inc
08.2022 - Current
General Manager
Rue21
10.2021 - 08.2022
General Manager
Children’s place
12.2019 - 10.2021
Assistant Store Manager
Gap Inc
08.2014 - 12.2022
Ellison High School