Garfield Lettman

Kennesaw,GA

Summary

Innovative Marketing leader with over ten years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader. Dedicated alcoholic beverage professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

years of professional experience

Work History

Pricing Manager/ Sales Analyst

Georgia Crown Distributing Co.

07.2023 - Current

Manage and monitor pricing deals across six major chains and trade groups to optimize distribution for hundreds of brands, domestic and international, whilst ensuring accurate information at the fingertips of several sales forces in three states.
Supervise the implementation of new software to ensure accurate price presentations at all levels of the trade spectrum resulting in a 5% improvement in profitability.
Identify and resolve errors quickly and efficiently to satisfy both internal and external customers.
Streamlined operations and prioritized tasks, to minimize pricing errors from 8% to under 3%

Inside Sales Manager

Georgia Crown Distributing Co.

04.2017 - Current

Supervise Inside Sales Team responsible for over 3,000 accounts across two states.
Develop accounts for transition to Outside Sales Teams transitioning over 100 accounts annually to front line sales teams.
Monitor and minimize billing errors to eliminate product returns and maximize outlet development.
Optimizing pricing tactics to increase product portfolio lift by 20%.

Product Specialist

Kuhn Volkswagen of Marietta

06.2015 - 01.2017

Follow up telephone and internet leads, managing about 50 calls and emails daily, identifying clients’ actual needs, inviting potential customers to the dealership for presentations.
Greet walk-ins and engage them in appropriate needs discussions.
Being prepared with prospective vehicles, make effective presentations.
Take clients on test drives to ensure their complete vehicle satisfaction.
Presenting technological attributes affiliated with the desired vehicles and working out the sales figures; also suggesting possible payment solutions and other ways to protect their investments.

Education

MBA - Business Administration

University of The West Indies

Kingston, Jamaica

10.2011

Skills

Areas of expertise include:

 Budget Development/Management
 Sales Training & Development
 Financial Forecasting/Analysis
 Inventory & Cost Control
 Project Planning
 Operations Management
 Consultative / Solution Selling
 Business planning
 New Product Development
 Client Relations
 Process Improvement
 Territorial Management
 Brand Growth
 Strategic Planning
 Pricing

Timeline

Pricing Manager/ Sales Analyst

Georgia Crown Distributing Co.

07.2023 - Current

Inside Sales Manager

Georgia Crown Distributing Co.

04.2017 - Current

Product Specialist

Kuhn Volkswagen of Marietta

06.2015 - 01.2017

MBA - Business Administration

University of The West Indies