Gena Ledbetter, RRT
Reagan,TN
Summary
Proven leader in healthcare marketing and management, I spearheaded initiatives at STAR Physical Therapy, achieving a 77% increase in referrals and launching 6 profitable clinics within 6 months. Expertise in sales coaching and fostering partnership development, alongside a knack for transforming team dynamics, consistently drives organizational growth and exceeds targets. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
29
29
years of professional experience
Work History
Director of Marketing
STAR Physical Therapy
2012.03 - Current
- Increased mature clinic referrals across West TN by 77% .
- Opened 6 new startup clinics and was profitable in less than 6 months. Surpassed referral goals in all clinics in less than 6 months.
- Covers large territory, Bolivar, Savannah, Selmer, Somerville, Corinth, Jackson, Lexington, Henderson, Memphis, Covington, Ripley, Brownsville, Dyersburg, Scotts Hill, Parsons, Decaturville, Union City, Alamo.
- Collaborated closely with sales teams to develop effective marketing collateral.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Area Manager
Lincare
2008.07 - 2012.03
- Ranked #4 out of 61 Area Managers . Led multiple clinics to the National Achievement incentive trips.
- Never fell below 12% O2 growth as an Area Manager.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Hired and trained all Sales Rep's.
- Conducted training sessions to educate employees on best practices and procedures to increase profitability.
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
- Transformed underperforming teams into productive, profitable teams.
District Manager
Lincare
2003.07 - 2008.07
- Maintained 13% O2 growth for 12 consecutive months.
- Supervised various locations, enforcing high-quality standards of operation.
- Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
- Oversaw successful clinic openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
- Achieved consistent revenue growth by identifying new business opportunities and expanding existing client base within the district.
- Developed and executed comprehensive training programs for center managers, resulting in improved employee performance and customer satisfaction.
Center Manager
Lincare
1998.09 - 2003.07
- Ranked #1 in the Area for 4 out of the 5 years as a CM. I led my sales team to the Achievement incentive trip for 4 times in 5 years. I also built the referrals in Savannah, Selmer, Bolivar, Parsons and Jackson to open a new location in Selmer, TN.
- Oversaw the recruitment, hiring, and onboarding processes to ensure a skilled workforce capable of meeting center objectives.
- Checked facility, employee work and service levels to maintain compliance with company and industry standards.
- Established performance metrics and conducted regular evaluations to identify areas for improvement and drive continuous growth.
- Promoted a culture of teamwork through effective leadership, open communication channels, and regular team-building activities.
Sales/Respiratory Therapist
Lincare
1996.02 - 1998.09
- Marketed to clinics, brought in referrals and set the patients up and provided in home training.
- Educated patients and families on disease management, breathing techniques, and medication administration, promoting self-care and adherence to treatment plans.
- Collaborated closely with interdisciplinary teams to develop comprehensive care plans addressing patient needs and goals.
Registered Respiratory Therapist
West TN Healthcare
1995.06 - 1997.12
Education
Associate of Applied Science - Respiratory Therapy
Jackson State Community College
Jackson, TN05.1995
Skills
- Relationship building
- Sales Coaching
- Sales Presentations
- Sales Training
- Partnership Development
- Creative Direction
Timeline
Director of Marketing
STAR Physical Therapy
2012.03 - Current
Area Manager
Lincare
2008.07 - 2012.03
District Manager
Lincare
2003.07 - 2008.07
Center Manager
Lincare
1998.09 - 2003.07
Sales/Respiratory Therapist
Lincare
1996.02 - 1998.09
Registered Respiratory Therapist
West TN Healthcare
1995.06 - 1997.12
Associate of Applied Science - Respiratory Therapy
Jackson State Community College