Summary
Overview
Work History
Education
Skills
Accomplishments
References
Ongoing Education
Skills
Timeline
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George Batchelor

Greenwood,AR

Summary

I am a dynamic executive with a proven track record at Armedica Manufacturing, Corp., driving market expansion and profitability. I successfully increased orders by 40% while enhancing company culture. A decisive leader, I excel in supply chain management, fostering high-performance teams as well as strategic planning and product development.

Overview

38
38
years of professional experience

Work History

CEO & President

Armedica Manufacturing, Corp.
Greenwood, AR
01.2021 - 03.2025
  • Continued to boost production, while cutting 25% of the work force, and only kept the “A” players.
  • Rationalized SKUs, increased margins & moved a family business into a modern business.
  • Expanding marketplace in new products.
  • Working with Arkansas Economic Development to have trainings on new management, to review grants for expanding Exports & potentially adding 35,000 sq. ft to our current space.
  • (Medical, & Physical Therapy Equipment)

General Manager & VP

Armedica Manufacturing, Corp.
Greenwood, AR
01.2020 - 01.2021
  • Moved to AR (from NJ) at the request of the owner, a friendly competitor, to step in for him as he was seriously ill.
  • Immediately had to deal with Covid (manpower loss), supply chain issues & poor company culture.
  • Started second shift to increase production.
  • Orders increased 40% in my first year there.
  • Responsible for all aspects of the company.
  • (Medical, & Physical Therapy Equipment)

Director of Sales & Marketing

Hausmann Industries, Inc.
Northvale, NJ
01.2001 - 01.2020
  • Jump-started old-line family run company by focusing on market expansion & customer retention.
  • I strengthened marketing & sales efforts, increased profitability and led the charge to record sales for 10 of the last 15 years.
  • Created new brands in new markets as well as successfully expanded international presence of the company.
  • Responsible for all aspects of sales, marketing and profitability.
  • Created a new market for a now dominate line of Athletic Training room products under the name PROTEAM.
  • Conceived & marketed licensed Hasbro characters for pediatric medical products.
  • Was sole negotiator, for Hasbro license contract.
  • (Medical, Physical Therapy & Athletic Training Equipment)

Director of Business Development Worldwide

FLIR Systems, Inc., FireFLIR division
Portland, OR
01.1999 - 01.2001
  • Responsible for the entire re-creation of the business unit, including all sales & sales support infrastructure, the repositioning of our high-tech products, the development and implementation of effective & aggressive sales and marketing tools and processes, all business and strategic planning, and further product development.
  • Performance based on profitability, sales growth, market penetration & gain in market share.
  • (Thermal Imaging for Firefighters)

Vice President and General Manager

CAIRNSIRIS
Clifton, NJ
01.1995 - 01.1999
  • Created the high tech division of a 160+ year old family owned company, including all support infrastructure, the initial launch of our infrared imaging product line, the development and implementation of effective sales and marketing tools, all business and strategic planning, and further product development.
  • Performance based on profitability, sales, market penetration and day to day operations.
  • Led company from a deficit of $1,000,000 with $100,000 in sales in 1995 to a profit of $1,400,000 on $12,500,000 in sales in three years.
  • Pioneered the placement of infrared imaging products into the firefighting marketplace through education and public relations campaigns.
  • Branded two different IR Company’s products in the fire service.
  • Negotiated contracts with the 1996 Summer Olympics committee, New York City, Miami Metro Dade County, and many others.
  • Worked with the DOD & DOC on licensing issues regarding the export of infrared imaging technologies.
  • (Thermal Imaging for Firefighters)

Vice President and General Manager

WIEST USA, Inc.
Oradell, N.J.
01.1989 - 01.1995
  • Established the North American division in New Jersey 1989.
  • Responsible for all facets of North American division including: profitability, sales, business/strategic planning, marketing, product development, regulatory affairs, as well as day-to-day operations.
  • Led growth of international company from $300,000 to $6,600,000 in sales within 4 years as VP / General Manager.
  • Conceived and executed plans to establish the North American division of an international medical equipment firm, without capitalization from the parent company.
  • Identified and produced an entirely new product line of highly profitable disposable products.
  • Developed and organized a strategy to capture and retain 70% of the worldwide market in the laparoscopic pump market.
  • Maintained strong vendor relationships with all OEM customers including: Bristol-Myers Squibb, Olympus, Karl Storz, Stryker, and many others.
  • Developed and executed comprehensive Quality Assurance and Quality Control programs for German manufacturer.
  • Worked through ISO 9001 registration.
  • Successfully developed, negotiated and executed O.E.M. contracts with Fortune 500 companies, including Bristol-Meyers Squibb.
  • Organized, prepared and successfully handled full FDA GMP international compliance audit, as well as the actual submissions of 510 (k)s and other related governmental regulatory issues.
  • (Medical Electronics)

Export Manager

WIEST MEDIZINTECHNIK GmbH.
Munich, Germany
01.1987 - 01.1989
  • Responsible for all "English speaking countries" which included all of Asia, Africa, North and South America.
  • Developed North American division as a viable, self-funding entity, established dealerships worldwide and developed the first budgets and forecasts to be normally used by the company.
  • Established the European operations as an efficiently computerized organization, utilizing Microsoft Office (Outlook, Excel, Word, PowerPoint) as well as contact management tools.
  • (Medical Electronics)

Education

Bachelor of Science -

Rutgers University
Newark, NJ

Negotiate to Win, Dr. Karass, Various AMA Courses, Medical Continuing Education

Skills

  • Strategic planning
  • Profitability analysis
  • Market expansion
  • Product development
  • Supply chain management
  • Business development

Accomplishments

  • Inducted as a Member of Who's Who of American Business Leaders, 1992
  • Inducted as a Member of Who's Who World Wide Registry of Business Leaders, 1994

References

Furnished on request

Ongoing Education

  • Negotiate to Win
  • Dr. Karass
  • Various AMA Courses
  • Medical Continuing Education

Skills

Sales Management - Led growth of international company from $300,000 to $6,600,000 in sales within 4 years as VP / General Manager. Led company from a deficit of $1,000,000 with $100,000 in sales in 1995 to a profit of $1,400,000 on $12,500,000 in sales in three years. 

Business Development - Conceived and executed plans to establish the North American division of an international medical equipment firm, without capitalization from the parent company. Identified and produced an entirely new product line of highly profitable disposable products. Pioneered the placement of infrared imaging products into the firefighting marketplace. Developed the market for a new and now dominate line of Athletic Training room products under the name PROTEAM with almost 60% US market share.

Marketing - Developed and organized a strategy to capture and retain 70% of the worldwide market in the laparoscopic pump market. Maintained strong vendor relationships with all OEM customers including: Bristol-Myers Squibb, Olympus, Stryker, and many others. Created the infrared imaging marketplace for firefighting through education and public relations campaigns. Developed and implemented an extremely successful, non-conventional method of selling in a traditional market. 

Quality - Developed and executed comprehensive Quality Assurance and Quality Control programs for German manufacturer. Worked through ISO 9001 registration.

Research and Development - Identified and successfully developed products in the medical capital equipment and disposable markets that remain as desirable products to date. Developed new, highly competitive, products and accessories for the infrared marketplace.

Contracts - Successfully developed, negotiated and executed O.E.M. contracts with Fortune 500 companies, including Bristol-Meyers Squibb. Negotiated contracts with the 1996 Summer Olympics committee, New York City, Miami Metro Dade County, and many others. Was sole negotiator, for Hasbro license contract.

FDA and Regulatory Issues – Organized, prepared and successfully handled full FDA GMP international compliance audit, as well as the actual submissions of 510 (k)s and other related governmental regulatory issues. Worked with the DOD & DOC on licensing issues for the export of infrared imaging technologies.

General Management – Served as CEO, Vice President, General Manager or Director for the last 35 years, reporting to either the owner of the company, or the Board of Directors. I have been responsible for profitability of entire organizations in North and South America, as well as in Europe.

Timeline

CEO & President

Armedica Manufacturing, Corp.
01.2021 - 03.2025

General Manager & VP

Armedica Manufacturing, Corp.
01.2020 - 01.2021

Director of Sales & Marketing

Hausmann Industries, Inc.
01.2001 - 01.2020

Director of Business Development Worldwide

FLIR Systems, Inc., FireFLIR division
01.1999 - 01.2001

Vice President and General Manager

CAIRNSIRIS
01.1995 - 01.1999

Vice President and General Manager

WIEST USA, Inc.
01.1989 - 01.1995

Export Manager

WIEST MEDIZINTECHNIK GmbH.
01.1987 - 01.1989

Bachelor of Science -

Rutgers University

Negotiate to Win, Dr. Karass, Various AMA Courses, Medical Continuing Education

George Batchelor