George Gichobi
Baltimore,MD
Summary
Dynamic professional with a proven track record at T-Mobile, excelling in sales strategy and team leadership. Achieved a 26% increase in customer acquisition and retention while promoting effective digital marketing initiatives. Adept at content development and market analysis, driving impactful results in diverse environments.
Overview
31
31
years of professional experience
Work History
Sales and Marketing
T- Mobile
Philadelphia, PA
01.2024 - Current
- Field sales and marketing of communication products - Internet, tablets and phones to businesses across the North East.
- From sales trainee to leadership in three months.
- Promoted to management first year, responsible for interviewing, hiring and training new team members increasing sales.
- Increased customer acquisition and retention by 26%.
Executive Producer
Radio Majuu
Baltimore, MD
01.2012 - Current
- Developed and curated content for promoting media projects, contributing to the increase in subscriptions by 26%.
- Run the operation of Radio platform with notable changes in targeted audience from African diaspora to general audience.
- Conducted analysis for different demographics and their tastes, significantly aiding in securing financial resources for content production for diverse audiences for $20,000.
Founder
Musical Safaris Group Inc
Baltimore, MD
01.2000 - Current
- Coordinated celebrities travel to Africa to support tourism and cultural exchange initiatives. Provided opportunity for local youth to travel overseas.
- Hosted youth concert to promote peace ahead of a potentially violent elections in Kenya in June 2022.
Volunteer
Global Voices for the voiceless
Baltimore, MD
01.2010 - 12.2024
- Managed daily operations and administrative functions, effectively increasing the reach of our team to more homeless clients around the city by 30%.
- Expanded team from 4 to 15 within a two-year timeframe, demonstrating strong growth and scalability.
Associate Producer
Latin E
Washington, DC
01.2019 - 12.2023
- Developed and produced engaging and culturally relevant programming for a Hispanic audience.
- Conduct interviews, managed recording sessions, and edit and distribute content to broaden audience reach.
- Increase paid subscriptions by 4,200 over a six-month period through effective content and marketing strategies.
Teacher
Machakos Technical Institute For The Blind
Machakos, Kenya
01.1995 - 12.2000
- Developed individualized education plans to enhance learning for students with visual impairments.
- Increased enrollment by 12% through outreach efforts to high schools.
- Modified teaching methods and materials to cater to the unique needs and interests of each student, especially the visually impaired.
Education
Bachelor of Science - Radio And Television Broadcasting
Morgan State University
Baltimore, MD02-2016
Master of Arts - Communications
American University
Washington, District of Columbia, DC02-2019
Skills
- Sales strategy
- Content development
- Market analysis
- Team leadership
- Customer acquisition
- Digital marketing
- Research methodologies
- Instructional delivery
Languages
Spanish
Limited
Swahili
Full Professional
Timeline
Sales and Marketing
T- Mobile
01.2024 - Current
Associate Producer
Latin E
01.2019 - 12.2023
Executive Producer
Radio Majuu
01.2012 - Current
Volunteer
Global Voices for the voiceless
01.2010 - 12.2024
Founder
Musical Safaris Group Inc
01.2000 - Current
Teacher
Machakos Technical Institute For The Blind
01.1995 - 12.2000
Bachelor of Science - Radio And Television Broadcasting
Morgan State University
Master of Arts - Communications
American University