Gina Ford
Charleston,WV
Summary
Results-driven and innovative health care executive with broad-ranging expertise in clinical operations, strategic planning, regulatory and compliance delivery systems and continuous quality improvement. Specialties: Multi-Site management with experience in full continuum of healthcare settings. Physician Practice Management, Strong financial analytic skills, utilization of clinical levers to drive program management, proven leadership with ability to influence and manage a broad range of personalities and managerial levels, management of Advanced Practice Practitioners utilizing tracking, monitoring and accountability across multiple projects, knowledge of CMS regulations & reimbursement. Experienced with managing cross-functional teams as well as remote teams. Experienced Physician Practice Management operator with understanding of General Practice and Specialty across multiple practices as well as managing insurance and AR. Proven leader in operational turn around and employee engagement. . Experienced in telehealth and Remote Patient Monitoring.
Overview
24
24
years of professional experience
Work History
Practice Administrator
Comprehensive Pain Consultants Of The Carolinas
12.2022 - 05.2024
- Owner of operations with full budget responsibility of 10 mm revenue for 7 interventional pain clinics, toxicology labs and seven hospital contracts
- Preformed profit/loss analysis to oversee closure of 4 clinics to increase EBITDA
- Recruited and filled front line staff openings
- Increased retention by 60%
- Developed orientation program to train front line staff
- Provided leadership development to local Operations Manager and Office Managers
- Improved collections processes to reduce Days in AR Outstanding
- Achieved company growth by implementing strategic plans and streamlining operations.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates.
- Implemented cost-saving initiatives to reduce operational expenses without sacrificing quality.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed focused marketing strategy for private clinics
- Implemented systematic communication through the network of clinics
- Facilitated enhanced scheduling for providers at hospital clinics
- Implemented rounding and 360 feedback to improve retention of front line staff.
Organizational Consultant
Lifetime Vitality
01.2022 - 09.2022
- Acted in SR VP role to establish process and procedures for a startup of telehealth and Remote Physiological Monitoring
- Developed roles, procedures, and training collaterals for consenting and onboarding of Patients
- Trained employees in consenting and training roles
- Established customer engagement relationships with key customers
- Developed start-up procedures for key customers along with customer reports
- Engaged in marketing events to promote telehealth and remote patient monitoring
- Developed strategies through analytics to drive patient compliance
- Hired and trained customer success manager
- Implemented two new software programs for data management.
- Increased client satisfaction by implementing customized organizational strategies tailored to individual company needs.
- Conducted thorough assessments of organizational structures, identifying areas for improvement and recommending actionable solutions.
Organizational Consultant
Stonerise Health
05.2021 - 03.2022
- Re-engineered staffing with complete rebuild of 11 clinician team
- The company goal was for me to change move the team forward or change them out-resulting in a change out of 90% of the team
- Implemented policy and procedures to allow for increased efficiency
- Implemented strategies to target mutual goals of managed care partners
- Implemented communication strategies to address inter and intra department communication breakdowns
- Improved case mix score resulting in material increase to bottom line for care delivered
- Developed team leaders of the 3 departments to mentor and oversee department operations
- Improved employee satisfaction score from 10% would recommend Stonerise as a place to work to 80% would recommend
- Committee member as an executive advisor in the new brand launch of Stonerise.
- Increased client satisfaction by implementing customized organizational strategies tailored to individual company needs.
- Collaborated with executive teams to develop strategic plans focused on long-term growth and sustainability.
- Implemented change management initiatives that reduced employee resistance and improved overall morale during times of transition.
Vice President of Operations
Great Expressions Dental Centers
09.2018 - 05.2021
- Responsible for oversight of 14 dental practices with a revenue managed of 12 million
- Improved net income from a negative 8% margin to 10% profit within first 5 months
- Increased collections from 70% to 92%
- Stabilized practices with lost margin history to 6 to 8% profit margin for 12 months running
- Worked directly with dentists to educate and assist with practice growth and understanding of different insurance products
- Managed new dental software platform transition (clinical-operational) with no loss in revenue during transition
- Initiated clinical support for hygiene teams to increase production through education/mentorship
- Identified gaps in denial management and focused on denial of payment/prevention of delays in response
- Implemented processes for fiscal oversight at the site level
- Enhanced customer service survey completion and overall satisfaction scores by 15%
- Developed Customer referral program to increase patient base by 22%
- Demonstrated and piloted program to reduce customer no shows reducing by 18%
- Strategized to attract seasoned providers with demonstrated years of productivity
- Developed systems and processes to promote efficiency and standardization across practices.
- Streamlined operations by identifying inefficiencies and implementing process improvements.
Regional Vice President of Operations
Genesis Rehabilitation Services, Five States
02.2006 - 08.2018
- Responsible for directing clinical and financial operations for over 120 rehabilitation facilities across North Carolina, West Virginia, Tennessee, Pennsylvania and Kentucky with an annual budget of $70 million in revenue
- Oversight of 1400 employees
- Oversaw rehab operations in home health, outpatient, and skilled nursing communities
- Developed community-based rehab program as an adjunct to outpatient services
- Accountable for driving company culture through communication of the mission, vision, and core values
- Lead company culture committee to initiate and implement culture change programming and education
- Developed leadership curriculum for new managers for the company
- Directed processes and protocols to ensure compliance with federal and state laws and regulations while serving as lead investigator on reported concerns ranging from Medicare fraud, scope of practice violations, professionalism, attendance, and patient complaints
- Assimilated over 35 acquisitions into company structure without negative financial repercussions
Sr. Program Manager: Multi-Site Management
Genesis Rehabilitation Services: WV
07.2002 - 01.2006
Program Manager: Rehab Dept Manager and Speech-Language Pathologist
Genesis Rehabilitation Services: WV
02.2000 - 07.2002
Education
Master of Speech Language Pathology -
Marshall University
B.A. Speech Language Pathology -
Marshall University
Skills
- Operational Excellence
- Financial Acumen
- Crisis Management
- Regulatory Compliance
- Conflict Resolution
- Full P and L Oversight
- Performance Management
- Change Management
- Inspirational Leadership
- Cross-Functional Collaboration
- Effective Decision-Making
- Market Analysis
Timeline
Practice Administrator
Comprehensive Pain Consultants Of The Carolinas
12.2022 - 05.2024
Organizational Consultant
Lifetime Vitality
01.2022 - 09.2022
Organizational Consultant
Stonerise Health
05.2021 - 03.2022
Vice President of Operations
Great Expressions Dental Centers
09.2018 - 05.2021
Regional Vice President of Operations
Genesis Rehabilitation Services, Five States
02.2006 - 08.2018
Sr. Program Manager: Multi-Site Management
Genesis Rehabilitation Services: WV
07.2002 - 01.2006
Program Manager: Rehab Dept Manager and Speech-Language Pathologist
Genesis Rehabilitation Services: WV
02.2000 - 07.2002
Master of Speech Language Pathology -
Marshall University
B.A. Speech Language Pathology -
Marshall University