Gonzalo Chavez

Drive growth for our Commercial tire and retread business by the following:

Dealer and Fleet Sales: Manage communication with dealers, truck stops, and truck fleets to exceed sales targets.

Relationship Management: Cultivate a prioritized list of target fleets and partner with Dealer CSRs to conduct daily sales calls.

Strategic Planning: Lead business planning with dealers to set growth targets and strategies.

Product and Solution Adoption: Drive the training and adoption of Bridgestone Fleet Care Solutions, programs and sales tools.

Market Intelligence: Monitor dealer inventory, forecast future needs, and collect competitive intelligence.

Field Activity: Conduct “Fleet Genba” activities (direct on-site observation) to understand customer operations and recommend solutions.

• Developed, maintained and implemented sales plans at both prospective and assigned fleet accounts for new and retread products with mobility solutions.
• Built strong business relationships and partnerships with all assigned fleets, including existing and potential accounts.
• Worked directly with servicing dealer network to assure dealer understanding of program requirements and compliance.

• Drive growth for our Commercial Tire and Retread business.
• Managed dealer relationships to enhance product distribution and support initiatives.
• Relationship management: cultivate a prioritized list of target fleets and partner with Dealer CSRs to conduct daily sales calls.
• Conducted market analysis to identify trends and inform strategic decision-making processes.

• Developed and maintained strong relationships with clients to ensure repeat business.
• Engaged customers to identify tire needs and recommend suitable products.
• Collaborated with the sales team to strategize on market approaches and promotions.

• Managed 13 retail/wholesale locations and 120+ teammates within the district.
• Held Store Managers accountable for store appearance, customer service, sales, and profits.
• Recruited, trained, and developed store managers.
• Recruited, trained, and developed Store Managers to enhance district performance.
• Lowered turnover percentage in the district by 25% with improved morale and clear expectations.
• Labor cost controls include proper store scheduling, ft./pt. mix, overtime and actual vs. budget.
• Ensure the company's policies and procedures are followed.
• CARQUEST Auto Parts

• Managed financial health of 42 business units, achieving a region-wide revenue of $67MM.
• Developed and implemented 'customer centric' culture across teams, enhancing service levels in each business unit.
• Developed and led team of outside B2B sales professionals to achieve sales and customer experience goals.
• Led Sales Program within territory, focusing on retention and growth of sales from new and existing customers.
• Monitored and protected company assets by maintaining close communication with corporate Accounts Receivable and Payable departments.
• Oversaw operations in Sacramento, Central Valley, Bakersfield, and Central Coast regions.

• Managed 14 retail/wholesale locations and 200+ teammates within the district.
• Achieved YOY growth in total sales by focusing on retail dollar average for DIY and increasing transactions in wholesale business.
• Managed YOY growth on total sales, focusing on retail dollar average for DIY and transaction growth in the wholesale business.
• Formulated pricing strategies for new and existing wholesale customers to enhance competitiveness and profitability.
• Recruited, coached, and developed management team and associates, utilizing performance management tools to assess progress towards career and sales goals.
• Led team in achieving sales goals through effective strategies. to achieve all related selling goals and sales initiative programs.

• Managed annual training budget for the region and maintained our training compliance goal.
• Identified and developed store managers into district trainers, enhancing training capabilities across stores.
• Managed annual training budget for the region and maintaining our training compliance goal.
• Oversaw the entire recruitment process, including maintaining the resume database, screening candidates, negotiating salaries, and issuing offer letters.