Grace Biondi
Antioch,TN
Summary
Performance-oriented sales leader with proven expertise in revenue management, client acquisition and account servicing. Diligently research competitors and market conditions to remain lean and agile in face of changing expectations and conditions. Excellent negotiator and influential program managers.
Overview
7
7
years of professional experience
Work History
Director of Sales
Aloft
Nashville, TN
09.2022 - Current
- Build & strengthen relationships with key accounts in the market such as Amazon, Deloitte, Capgemini & Vanderbilt
- Secured 1,230RN with Amazon in Q1 totaling $195K in revenue
- Drive topline revenue through all outlets such as parking, banquets & catering, WXYZ Bar & 8th Floor Terrace
- Solicit assigned accounts to achieve or exceed budgeted rooms revenue & to improve performance in the marketplace
- Monitor High Demand periods through city wide events to maximize ADR opportunities
- Review STR performance weekly
- Consistently exceeds 100% RevPAR Index
- Participate in weekly Revenue Management calls to evaluate pricing & adjust when necessary.
Area Director of Sales
Hyatt Place
Greenville, SC/Alpharetta, GA/Charlotte, NC
02.2022 - 09.2022
- Hired, trained & developed sales team for future advancement through competency training & corporate training
- Train all sales members on how to recognize & capitalize on all sales opportunities to increase hotel occupancy & revenue
- Maintains professional working relationship with all departments of multiple hotels & promote open lines of communication across collection of hotels to achieve & maximize topline revenue
- Provide monthly communication to corporate team members & ownership on top line performance.
Director of Sales
Hyatt Place
Greenville, SC
08.2020 - 02.2022
- Increased prospecting contacts by calling on weekly Parking Lot Shops, Comp Set Reader Boards & reports in Agency 360
- Shift accounts from comp set to increase weekday occupancy
- Make sales appointments & cold calls to consistently prospect accounts for all direct sales segments
- Regularly contact existing accounts based on the tracing frequencies of the Accounts Coverage Program
- Monitor production of top accounts & evaluate trends within market
- React to negative trends in the marketplace by implementing blitzes or catering promotions
- Participated in Task Force at Hyatt Place Charlotte Arrowood February 2021-April 2021 & Hyatt Place Alpharetta North Point Mall August 2021-October 2021
- Created organization system for all sales files
- Maintained relationships with all corporate & group contacts during the sales office transition period.
Sales Coordinator
Hyatt Pace
Cranberry PA
01.2017 - 08.2020
- Oversaw & maintained various accounts such as but not limited to: Deep Well Services (4,900RN totaling $330K in revenue), Global Scaffolding (1,630RN totaling $95K in revenue), Western PA Laborers (832RN totaling $49K in revenue), Manheim Auto Auction (500RN totaling $66K in revenue)
- Solely responsible for booking all group (4,000RN for 2019, 1,950RN for 2020 & 566RN for 2021)
- Shifted Thermotec Insulation from the Candlewood, 450RN per year during Global Pandemic
- Willingly participated in task force, performing the same & additional responsibilities at another property working with other markets, property types & managers.
Education
Bachelor of Science-Business Marketing and Management -
The Pennsylvania State University
Skills
- Client Relationship Management
- Sales Leadership and Training
- Revenue Forecasting
- Sales Strategy Development
- New Hire Onboarding
- Strategic Planning
- Relationship Building
Accomplishments
Selected for Hotel Management 30 Under 30 - September 2021
HSMAI Hotel Sales Professional of the Year – 2022
Timeline
Director of Sales
Aloft
09.2022 - Current
Area Director of Sales
Hyatt Place
02.2022 - 09.2022
Director of Sales
Hyatt Place
08.2020 - 02.2022
Sales Coordinator
Hyatt Pace
01.2017 - 08.2020
Bachelor of Science-Business Marketing and Management -
The Pennsylvania State University
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