Grady Smith
Aurora
Summary
Dynamic marketing professional with expertise in developing innovative strategies and managing comprehensive campaigns. Proficient in data analytics and community engagement, resulting in strong relationships and significant brand growth. Committed to leveraging skills to enhance market presence and drive measurable results.
Overview
11
11
years of professional experience
Work History
Marketing Director
Just Compete Sports-NFL FLAG Leagues
Denver
10.2024 - Current
- Developed and implemented comprehensive marketing strategies to enhance brand awareness for sports events and merchandise.
- Managed social media accounts, increasing engagement and visibility among target audiences.
- Analyzed market trends to identify opportunities for new campaigns.
- Coordinated community outreach programs to strengthen connections with local athletes and enhance brand presence.
- Oversaw event logistics for sponsorship activations and promotional events.
- Conducted surveys to gather feedback from customers and participants.
- Organized integrated promotional campaigns across social media, print, press releases, and website content to maximize reach and impact.
- Presented monthly marketing results at executive team meetings.
- Designed and produced marketing collateral for product launches and promotions.
Marketing Director
RCX Sports-NFL FLAG Leagues
ATLANTA
02.2023 - 08.2024
- Developed and executed comprehensive marketing strategies to boost brand awareness and engagement.
- Collaborated with design team to create promotional materials that effectively showcased product launches.
- Managed social media accounts, enhancing brand visibility and customer interaction.
- Coordinated community outreach programs to build relationships with local athletes and enhance brand presence.
- Facilitated training sessions on marketing best practices to improve staff skills.
- Analyzed market trends to identify opportunities for innovative campaigns.
- Presented monthly marketing results at executive meetings to inform strategic decisions.
- Oversaw budgeting for all marketing activities, ensuring compliance with financial limits.
- Mentored and developed marketing team members, fostering continuous improvement and innovation in marketing practices.
Digital Marketing Manager
AdPro
Colorado Springs
04.2022 - 02.2023
- Developed engaging digital marketing strategies, increasing client campaign engagement.
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, and LinkedIn.
- Coordinated email marketing campaigns, optimizing content for targeted audiences to improve open rates.
- Conducted market research to identify trends and inform strategic decisions.
- Analyzed website traffic and user engagement metrics using Google Analytics.
- Created content for websites, blogs, and newsletters, enhancing brand visibility and audience reach.
- Trained junior staff on digital marketing tools and best practices.
- Optimized web pages for higher search engine rankings using SEO techniques.
Marketing and Development Director
Griffith Centers for Children Chins Up
Colorado Springs
03.2020 - 04.2022
- Led fundraising initiatives to support programs for at-risk youth.
- Developed partnerships with community organizations to enhance service offerings.
- Managed grant writing processes to secure funding for operational needs.
- Coordinated training sessions for staff on best practices in child care.
- Cultivated relationships with donors and stakeholders, enhancing long-term support for programs.
- Oversaw marketing campaigns, increasing visibility and engagement with child development services.
- Maintained accurate records of all donations received by the organization.
- Implemented strategic planning sessions, aligning organizational goals with mission to improve program effectiveness.
Creative and Marketing Director
YMCA of South Florida
Fort Lauderdale
08.2015 - 12.2020
- Developed and executed strategic marketing plans, enhancing community engagement and participation.
- Managed brand identity across digital and print platforms, elevating overall visibility and recognition.
- Oversaw social media campaigns, significantly increasing member interaction and expanding outreach.
- Conducted market research to identify trends and shape marketing strategies.
- Collaborated with local businesses to forge partnerships supporting organizational objectives.
- Coordinated events promoting health and wellness within the community.
- Trained staff on marketing best practices and effective communication techniques.
- Presented monthly marketing results at executive team meetings.
Education
Master of Science - Entertainment Business
Full Sail University
Winter Park, FL11-2014
Bachelor of Science - Computer Animation
Full Sail University
Winter Park, FL12-2012
Associate of Arts - Graphic Design
Stevens Henager-College
Murray, UT03-2010
Skills
- Marketing strategy
- Campaign management
- B2B and B2C marketing
- Market research
- Data analysis
- Marketing automation
- Social media management
- Content branding
- Brand development
- Direct mail marketing
- Event planning
- Stakeholder relations
- Customer relations
- Team leadership
- Creative direction
- Problem solving
- Effective communication skills
Timeline
Marketing Director
Just Compete Sports-NFL FLAG Leagues
10.2024 - Current
Marketing Director
RCX Sports-NFL FLAG Leagues
02.2023 - 08.2024
Digital Marketing Manager
AdPro
04.2022 - 02.2023
Marketing and Development Director
Griffith Centers for Children Chins Up
03.2020 - 04.2022
Creative and Marketing Director
YMCA of South Florida
08.2015 - 12.2020
Master of Science - Entertainment Business
Full Sail University
Bachelor of Science - Computer Animation
Full Sail University
Associate of Arts - Graphic Design
Stevens Henager-College