Gregory Irvin

• Executed comprehensive outreach initiatives, including cold-calling, LinkedIn networking, and door-to-door engagement, to foster valuable relationships.
• Organized lunch & learns to potential clients and ensured consistent follow-up to nurture relationships.
• Led staff training programs, improving employee performance and retention rates across multiple locations.
• Analyzed and coordinated sales activities across locations to maintain budget compliance on a weekly and quarterly timeline.
• Launched 3 new catering markets from the ground up, building sales teams, operational processes, and client pipelines that drove sustained revenue growth and market expansion.

• Developed and implemented key marketing initiatives that built growth and optimization of spirits portfolio.
• Conducted on-going analyses of competition, including pricing actions, sales volume, consumer promotion, and tasting.
• Regularly monitored brand metrics (shipments, depletions distribution, velocity, channel mix) and prepared weekly reports to Executive VP and National Sales Manager.
• Worked closely with Distributor Partners (Brand Mangers, District Managers and Sales Rep) both on and off premise to ensure sales growth and any opportunities to showcase our portfolio.

• Developed and implemented strategic catering promotions to attract new clients and retain existing ones.
• Facilitated effective management of service recovery processes to enhance guest satisfaction.
• Spearheaded development of marketing plan and budget for catering department, ensuring strict expense control and timely project completion.
• Coordinated multiple catering events, ensuring seamless service and client satisfaction.

• Developed and built event and catering departments, earning $300K in revenue in less than 1yr.
• Developed training materials for catering and events staff, managed social media, email, and reviewed websites.
• Directs events with up to 800 attendees, including social events, meetings, weddings, and executive functions.
• Facilitates weekly financial forecast meetings with Chef, General Manager and Owner.

• Drove annual revenue growth from $970K to $1.7M by developing innovative catering and marketing strategies.
• Oversaw logistics and operations for largest company event, resulting in $169K in revenue during the evening.
• Developed and implemented training sessions for staff on effective client communication to improve overall service efficiency.
• Acted as company representative traveling with Chamber to other cities promoting catering programs and event services highlighting Nashville, TN.
• Established and nurtured relationships with vendors and clients to ensure successful event execution.

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• Developed and implemented tailored specialty events for clients to enhance engagement during conventions and corporate and social gatherings.
• Developed and implemented outreach initiatives to engage local businesses, hotels, condominiums, and residents, fostering increased brand awareness.
• Collaborated with food and beverage vendors, caterers, and florists to secure quality supplies for restaurant needs.
• Managed dinner shift activities as Dining Room Supervisor, facilitating staff assistance while prioritizing guest satisfaction.

• Managed administrative logistics of events including contract negotiation, collection of all fees due, event booking and event promotions.
• Fulfilled contractual obligations, including communications, vendor coordination, scheduling, budget administration and day of event coordination.
• Promoted venue through off site events, local chamber and convention memberships, and digital marketing.
• Recruited, Trained and Managed Event Teams.

• Achieved Employee of the Year distinction in 2009, reflecting commitment to exceptional service standards.
• Partnered with sales manager to design event venues, coordinate vendor logistics, and schedule staff assignments.
• Assisted in managing private dining and banquet services. Supported sales manager with various service tasks as needed.
• Coordinated with training department to create training schedules and support employee presentation initiatives.

• Streamlined event management operations by maintaining organized records and assisting with data entry tasks.
• Led training sessions for banquet staff to elevate service quality. Collaborated on cold calling strategies and B2B sales efforts to drive business growth. Oversaw bar inventory processes to ensure efficient stock management.
• Facilitated smooth dinner service operations by managing customer interactions and resolving sales inquiries.