HALEY BROWN
Newnan,GA
Summary
Qualified Area Vice President with robust background in regional business development, steering market expansion efforts across multiple territories. Successfully led strategic initiatives that fostered growth and enhanced market presence. Demonstrated prowess in team leadership and stakeholder engagement.
Overview
15
15
years of professional experience
Work History
Regional Director of Business Development
Affinity Hospice and Palliative Care
Atlanta, GA
01.2023 - Current
- Analyzed market trends and led regional efforts to expand business opportunities and enhance overall revenue performance with a YOY ADC growth of 9% for our Marietta location and 16% growth for our Rome location.
- Spearheaded regional business development strategies to enhance market penetration and revenue growth with 15% increase in admission volume YOY.
- Cultivated relationships with key decision makers to identify and pursue partnership opportunities, expanding overall network influence including two large multi practice physician organizations for a total of 12 new partner locations in metro Atlanta in 2025.
- Led cross-functional teams to develop tailored solutions that addressed client needs and improved customer satisfaction by 20%.
- Developed training programs for sales staff, enhancing product knowledge and improving sales techniques.
- Facilitated an environment of innovation through collaborative efforts among team members, driving the generation of creative solutions for clients.
- Cultivated an environment of continuous learning among staff members by promoting professional development opportunities and offering ongoing support as needed.
- Performed detailed competitive analysis, focusing on refining strategies to maintain a competitive advantage in the market.
- Implemented performance metrics to evaluate team effectiveness and optimize operational efficiency across regions.
Community Care Division Manager
Enhabit Home Health
Atlanta, GA
06.2021 - 12.2022
- Managed and maintained team percentages over 100% with ranking within Top 15 in the company.
- Guided the development and implementation of sales strategies to enhance market share, operating margins.
- Reviewed and analyzed branch office admissions and non-admissions data and trends on a weekly, monthly and quarterly basis and communicated with operations to strategize weekly/quarterly for 4 branches covering 11 counties.
- Increased branch revenue through sales by 20% to help branch solidify increased profit YoY
- Develop and ensure Area Managers are targeting accounts with best ROI to ensure performance goals are met and exceeded as well as to create new territories.
- Supervised team of 5 Area Managers successful with Top 10% in company.
- Leveraged leadership skills to identify deficiencies and opportunities to improve policies, procedures and controls.
Account Executive
Guardian Homecare Inc
Fayetteville, GA
05.2018 - 06.2021
- Discovered new business from Physicians, Communities and Facilities within the service area for overall growth of 75%
- Increased volume by 50% within first 6 months within inpatient facilities and maintained business to achieve and succeed sales goals over 3 year period of employment
- Increased physician volume by 100% within previously cold territory creating new growth
- President Circle Ranking of Top 10%
- Created strategic sales market campaigns to increase community awareness of company name and services within service area for brand recognition
- Met with and educated patients and families on services offered and how they correlate with patients goals for comprehensive quality healthcare
- Participated in community and industry networking events for further outreach of opportunities to increase volume of business through brand recognition with service area businesses and community.
Account Executive
Amedisys Home Health & Hospice Inc
Fayette, Newnan, GA
08.2011 - 05.2018
- 120% to budget within the first year. Maintained over 100% to budget YoY and was awarded Presidents Ranking.
- Increased growth of Fayette territory by 15%. Transferred to colder territory and increased sales in Coweta by 10%
- Generate patient referrals through educating physicians and referral sources on the benefit of quality patient care at home.
- Market alongside Hospice counterparts to learn both sides of the business for a comprehensive approach to turnkey services.
- Trained and educated new hires as to industry and company-wide policies, procedures and best practices
Education
Bachelor of Science - Psychology, Sociology
North Georgia College & State University
Dahlonega, GA05.2004
Skills
- Strategic business planning
- Training and development
- Sales leadership
- Cross-functional collaboration
- CRM platforms
- Issue resolution
- Networking strength
- Market trend analysis
References
References available upon request
Timeline
Regional Director of Business Development
Affinity Hospice and Palliative Care
01.2023 - Current
Community Care Division Manager
Enhabit Home Health
06.2021 - 12.2022
Account Executive
Guardian Homecare Inc
05.2018 - 06.2021
Account Executive
Amedisys Home Health & Hospice Inc
08.2011 - 05.2018
Bachelor of Science - Psychology, Sociology
North Georgia College & State University