Haley Nerlich

• Oversaw $125M+ in annual revenue and full P&L responsibility, aligning strategy with financial goals to drive growth and margin improvement.
• Led 46-person Sales and Construction team, fostering a culture of accountability, engagement (90%+ rating), and operational excellence.
• Achieved $12K per-home cost reduction through vendor negotiations, material optimization, and process efficiencies.
• Partnered with Design and Architecture to adapt plans to market trends, increasing adoption of targeted layouts and elevations.
• Strengthened developer relationships to secure premium lots and expand market share across high-growth regions.
• Directed strategic land planning and municipal coordination for self-developed communities, ensuring profitability and compliance.
• Led resolution of high-stakes customer concerns and legal risks, balancing experience, compliance, and reputation

• Transformed division from lowest to highest performer in cycle time, customer satisfaction (97.2%), and profitability.
• Managed largest division in company history (52 construction professionals), driving cohesion and consistent execution.
• Cut build cycle from 140+ to 103 days by streamlining workflows and enhancing vendor coordination.
• Directed vendor workload distribution to promote trade diversity and mitigate operational risk across communities.
• Served as Product Owner for Microsoft Dynamics 365 rollout, leading system design and statewide training for 500+ team members.
• Developed SOPs for VP strategy presentations to CEO, aligning field operations with corporate objectives.
• Founded and led Women in Construction ERG, championing mentorship and inclusion across field and leadership roles

• Designated turnaround expert for underperforming communities, delivering measurable improvements in execution and morale.
  • Managed 1–6 construction managers across diverse product lines, including luxury Mediterranean-style homes.
  • Negotiated directly with field laborers to align scope, timelines, and expectations, ensuring fair compensation and efficient execution.
  • Transitioned company to Teams-based digital folders, improving collaboration and reducing inefficiencies.
  • Partnered with Training to launch digital university-style platform, shaping content for scalable team development.

• Simultaneously managed 20–30 active builds, balancing timelines, buyer expectations, and quality standards.
• Spearheaded launch of new community and product line, establishing operational processes and team alignment.
• Reduced material waste through improved forecasting and jobsite logistics, enhancing cost control and sustainability.
• Built homes in challenging terrain, applying strategic site planning to ensure safety and timeline adherence.