HANNA GOEFFT

Hired is the largest, AI-driven job marketplace for professionals in tech and sales.

• Increased user acquisition by 650% and recognized cost savings of $180k through a complete channel overhaul, by growing a team of 10+, establishing KPIs, implementing data tracking/analysis, and executing ongoing A/B testing.
• Conducted market and user research to develop effective customer personas, value propositions, and messaging, through a "voice-of-the-customer" research project.
• Defined playbooks and scaled a Partnerships Co-Marketing strategy to deepen existing partner relationships and drive cost efficient user acquisition.
• Initiated and launched a new lead generation strategy involving content marketing, events, and 3rd party sponsorships.
• Collaborated cross-functionally to implement lead capture and reporting infrastructure to support lead generation strategy.
• Optimized user acquisition and lead generation campaigns through regular reporting on campaign and A/B testing performance.
• Collaborated with content writers and graphic designers to create and deploy assets for both acquisition and lead generation campaigns.

SPMB is the top Executive Search firm serving the Silicon Valley technology market.

• Recruited Executive-level individuals to startup, late-stage, and public client companies in the infrastructure, platform, B2B SaaS, and consumer technology spaces; recognized as a top performer in the firm's Engineering/Product Management practice.
• Collaborated with the Head of Marketing to develop a branding strategy and persona-based recruiting approach to target technical executive talent.
• Crafted compelling messaging and positioning pitches through market research and competitive landscape analysis.
• Prepared creative collateral including job specs and presentation decks detailing firm search processes and relevant project examples.
• Contributed to over 40 search projects worth over $4M in firm revenue, while successfully reducing average search cycles by 16% YoY.