Hayley Phillips
Summary
Marketing and E-Commerce expert with a focus on brand development, website management, and social/influencer marketing. Proven track record in enhancing customer experiences and driving digital sales growth through strategic online marketing initiatives. Recognized for leadership and problem-solving skills that foster team success and meet business objectives.
Overview
2026
2026
years of professional experience
Work History
DIRECTOR OF E-COMMERCE
Dress The Population
01.2024 - Current
- Develop e-commerce strategies that strengthen online brand presence and conduct site wide A/B tests to maximize conversion.
- Manage online merchandising to enhance product visibility and increase sales.
- Monitor web analytics tools to assess performance metrics and establish KPIs for evaluating website performance against defined goals.
- Identify opportunities for customer engagement via email campaigns and social media, overseeing social and retention teams.
- Create a comprehensive digital marketing plan to drive traffic to the online store, implementing influencer marketing, PR, and other digital strategies.
DIRECTOR OF E-COMMERCE
PorchToPatio, LLC.
2023 - 2024
- Formulated and implemented digital marketing strategy encompassing paid media, retention initiatives, website UX/UI enhancements, social media engagement, and influencer collaborations.
- Conducted performance analysis to deliver data-driven recommendations to key stakeholders.
- Collaborated with cross-functional teams to align product launches with marketing efforts.
- Monitored web analytics tools to track performance metrics such as site visits and conversion rates.
SR. MARKETING MANAGER
Jaclyn Hill Brands
2021 - 2023
- Developed comprehensive marketing strategies for product launches and brand initiatives.
- Collaborated with creative teams to produce engaging content for digital platforms and oversaw the development of creative content such as videos, blogs, webinars & podcasts.
- Established relationships with influencers to enhance brand visibility and reach.
- Developed KPIs for tracking progress against goals set for each campaign.
MARKETING MANAGER
Diamond View Studios
2019 - 2021
- Managed social media campaigns to enhance brand visibility and engagement.
- Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
- Managed the design and production of promotional materials, such as websites and brochures.
- Developed comprehensive marketing strategies for diverse multimedia projects.
COMMUNITY RELATIONS MANAGER
Kendra Scott
2016 - 2019
- Established and maintained corporate image and brand identity.
- Developed community engagement strategies to increase brand visibility.
- Coordinated events that strengthened relationships with local organizations and stakeholders.
- Cultivated partnerships with influencers to enhance outreach efforts.
- Managed budgets for community activities and tracked progress against goals.
- Created content for press releases, newsletters, and social media campaigns to boost public awareness.
Education
Bachelor of Arts -
UNIVERSITY OF SOUTH FLORIDA
Tampa, FL12-2015
Skills
- Digital marketing
- E-commerce strategy and optimization
- Brand management
- Performance analysis (GA4)
- E-commerce platforms / website management (Shopify, Wordpress)
- Affiliate marketing (Awin, GRIN, LTK)
- Retention (Klaviyo, Attentive)
- Performance marketing (Meta, TikTok, Pinterest)
- Graphic design (Adobe Creative Suite)
- Editorial PR
- Photo / video creative direction
- Team leadership
Timeline
DIRECTOR OF E-COMMERCE
Dress The Population
01.2024 - Current
DIRECTOR OF E-COMMERCE
PorchToPatio, LLC.
2023 - 2024
SR. MARKETING MANAGER
Jaclyn Hill Brands
2021 - 2023
MARKETING MANAGER
Diamond View Studios
2019 - 2021
COMMUNITY RELATIONS MANAGER
Kendra Scott
2016 - 2019
Bachelor of Arts -
UNIVERSITY OF SOUTH FLORIDA