Heather Johnson
Salt Lake City,UT
Summary
Experienced media sales professional with over 25 years of expertise in broadcast, digital, and event marketing. Proven track record in building long-term client relationships, creating effective campaigns, and increasing revenue across radio, TV, digital OOH, and digital media platforms. Proficient in strategic planning, creative problem-solving, and managing accounts comprehensively.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Senior Account Executive
iHeartMedia
11.2024 - Current
- Develop integrated marketing strategies across radio, digital, and event platforms.
- Cultivate and manage a robust book of business, consistently exceeding sales targets.
- Collaborate with internal teams to deliver customized client solutions.
Senior Account Executive
Broadway Media
04.2023 - 10.2024
- Rejoined the team to lead high-profile campaigns for regional and national advertisers.
- Leveraged deep market insights to drive client ROI and brand visibility.
- Mentored junior sales staff and contributed to team-wide revenue growth.
Senior Account Executive
KSTU FOX13 / Scripps Media, Inc.
03.2022 - 04.2023
- Sold multi-platform advertising solutions including broadcast TV and digital.
- Built strategic partnerships with local businesses to enhance community engagement.
- Delivered compelling campaign presentations and closed high-value deals.
Senior Marketing Consultant
Broadway Media
02.1996 - 02.2022
- Spearheaded innovative promotional campaigns across radio, OOH, digital, and events.
- Managed client relationships from prospecting through post-campaign analysis.
- Recognized for consistent top-tier performance and client satisfaction.
Education
Business Administration & Management - Business Communication
University of Utah
Associate of Applied Science - Accounting
Utah Valley University
01.1987
Associate of Applied Science - Computer Information Systems
Utah Valley University
01.1987
Skills
- Sales strategy development
- Campaign strategy and implementation
- Customer relationship development
- Cross-platform media expertise
- Negotiation & Closing
- Analytical decision making
- Innovative problem resolution
- Effective team collaboration
Certification
- Certified Radio Marketing Consultant (CRMC), RAB.com
- Radio Marketing Professional (RMP), RAB.com
Hobbies and Interests
- Yoga
- Hiking
- Gardening
- Mindfulness
- Travel
- Meditation & Breathwork
Timeline
Senior Account Executive
iHeartMedia
11.2024 - Current
Senior Account Executive
Broadway Media
04.2023 - 10.2024
Senior Account Executive
KSTU FOX13 / Scripps Media, Inc.
03.2022 - 04.2023
Senior Marketing Consultant
Broadway Media
02.1996 - 02.2022
Associate of Applied Science - Accounting
Utah Valley University
Associate of Applied Science - Computer Information Systems
Utah Valley University
Business Administration & Management - Business Communication
University of Utah
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