Heather Martinez

DISTRICT MANAGER | MULTI-UNIT LEADER | RETAIL OPERATIONS

Results-driven retail leader with 25+ years of progressive experience overseeing high-volume, multi-unit operations. Proven success in district turnarounds, payroll optimization, credit performance, talent development, and culture transformation. Trusted partner to senior leadership with consistent exposure to VP-level strategy, product development, and enterprise initiatives.

PROFESSIONAL EXPERIENCE

Lane Bryant

District Manager – Georgia Territory

2025 – Present

• Lead 21 stores across a $9M+ district, driving performance through disciplined execution, connection-based selling, and leadership development

• Stabilized district payroll by reducing an average 1,000+ hours over plan to flat weekly payroll, improving operational efficiency and margin control

• Transformed district credit performance by closing a 30% credit deficit in four months through behavior-based coaching tied to customer connection

• Earned $2,000+ in district contest incentives within four months by achieving top-tier performance metrics

• Develop Store Managers through consistent field presence, succession planning, and performance accountability

• Partner with Home Office and RVPs to align district execution with enterprise strategy

Lane Bryant

Multi-Store Manager | $3.5M Market

2023 – 2025

• Oversaw multiple locations across Beaumont, Baytown, and Houston, TX

• Led 40+ associates, including Store Managers and leadership teams

• Drove operational consistency, talent readiness, and performance recovery across a geographically diverse market

• Identified and developed leadership bench talent, supporting internal promotions and stability

Lane Bryant

Store Manager

2013 – 2023

Beaumont, TX (2014 – 2023)

• Recruited and relocated by the company to take over a $1.5M flagship store

• Managed 20+ associates, consistently driving growth, operational excellence, and customer engagement

Tomball, TX (2013 – 2014)

• Led a $1.3M location with 10+ associates

• Recognized for strong people leadership and performance, leading to expanded opportunities

Torrid

Store Manager / District Trainer

2010 – 2013 | Houston, TX

• Managed a $1.2M high-volume store at Willowbrook Mall

• Led and trained 15 associates, serving as District Trainer for new Store Managers

• Operated the sole store in the Houston district, partnering closely with district leadership

• Recruited to Lane Bryant to lead a larger-volume, higher-impact location

Swoozie’s

Area Manager

2007 – 2010 | Houston Market

• Oversaw 3 stores with combined volume of $3M

• Led 45+ employees across the Houston market

• Drove operational standards, staffing, and performance across multiple locations

• Company closure prompted transition

ENTERPRISE & CORPORATE INVOLVEMENT

Monthly VP Roundtable Calls, contributing field insight and operational feedback

Participated in Product & Fit Panels with Home Office teams

Led and supported store openings and closures, ensuring smooth execution and brand standards

Frequent corporate travel to support district turnarounds and performance recovery

CORE LEADERSHIP STRENGTHS

• Multi-Unit Operations

• District Turnarounds

• Payroll & Expense Control

• Credit & KPI Performance

• Talent Development & Succession Planning

• Culture & Connection-Based Selling

• Executive Communication

• Change Leadership