Hillary Rangel
Tyler,TX
Summary
Relationship-first sales leader with 10+ years driving growth across clinical environments. Combines strong technical aptitude with consultative selling, on-site procedural support, and data-driven territory planning. Proven record building trusted partnerships with surgeons and clinical staff, delivering product training, and exceeding revenue targets. CRM-proficient, organized, and self-directed.
Overview
13
13
years of professional experience
Work History
Senior Physician & Provider Relations Strategist
Ardent
01.2025 - Current
- Conduct in-depth analysis of service line volumes, utilization trends, market share, and referral patterns.
- Develop and execute data-driven growth strategies aligned with organizational goals.
- Collaborate with hospital leadership, medical groups, and service line directors to drive alignment on business objectives.
- Build and strengthen relationships with hospitals, clinics, and referring providers through targeted outreach.
- Support key stakeholders by communicating insights and influencing market share growth.
- Manage provider accounts, CRM tracking, and performance dashboards tied to KPIs and financial initiatives.
- Partner with operations and clinical teams to enhance patient access and support service line expansion.
- Identify new business opportunities to increase market penetration and referral volume.
- Communicate service line value propositions and ensure alignment with marketing strategy.
- Integrate multiple data sources to guide strategic planning and evaluate marketplace trends.
- Monitor KPIs and demonstrate strong business acumen with ROI-focused decision-making.
ProCare Sales Analyst – Endoscopy
Stryker
09.2023 - 01.2025
- Applied forecasting techniques to evaluate sales performance and profitability.
- Gathered, analyzed, and modeled sales data while resolving discrepancies.
- Created accurate sales forecasts and reports for senior leadership.
- Developed tools and processes to improve operational efficiency and sales productivity.
- Reviewed and validated contract pricing and quote information.
- Automated reporting workflows using macros and analytical tools.
Regional Supervisor
Stryker Handheld Instrument Repair – West Region
01.2022 - 06.2024
- Developed personalized training and development plans for technicians.
- Provided analytics and reporting on team progress to internal and external stakeholders.
- Made strategic pricing and service decisions to support business growth.
- Managed travel, fleet, and capital resources aligned with P&L goals.
- Served as primary contact for sales teams, providing service guidance and strategic support.
- Supported and educated sales teams on HR services and co-created the 2022 Master’s Course.
- Assisted with contracts, customer presentations, and creative solutions to service challenges.
Regional Supervisor
Stryker Endoscopy – OnSite
12.2015 - 12.2021
- Managed a team of 25+ specialists, including scheduling, training, and performance management.
- Led daily operations and facilitated hospital engagement activities.
- Supported regional coverage and hospital huddles as needed.
- Conducted 1:1 meetings, annual reviews, and performance management.
- Oversaw business metrics including fiscal and personnel-related performance.
- Partnered on talent acquisition and onboarding.
- Led program management initiatives including ProCare App standardization.
- Supported contract renewals and cross-regional communication.
Team Lead
Stryker Endoscopy
06.2013 - 12.2015
- Managed a team of OR specialists including scheduling and training.
- Provided clinical support by managing equipment and anticipating OR needs.
- Collaborated with surgeons, OR staff, central processing, and biomed teams.
- Implemented new equipment such as video integration systems.
- Resolved complex product issues using independent judgment.
- Trained 10+ specialists and supported OnSite implementation for multiple hospitals.
- Hosted site visits leading to multiple specialist purchases.
- Recognized as Employee of the Month and promoted within first year.
Education
Bachelor of Arts - Cognitive Psychology
University of California, Irvine
Skills
- New business development and territory expansion
- Product demos, clinical training, and in-procedure support
- Physician relationship building and retention
- Forecasting, pipeline management, and CRM reporting
- Contracting, pricing strategy, and negotiation
- Cross-functional collaboration (marketing, operations, supply chain)
- Inventory coordination and order management
- ROI storytelling and value-based selling
- High attention to detail; adaptable in fast-paced settings
Accomplishments
- 2025 Strategic Taskforce Committee Member
- 2022 Co-creator of the HIR Master’s Sales Education Course
- 2021–2022 Elected Member of Stryker OnSite Executive Committee
- 2019 Region of Excellence
- 2019 Region of Continuous Improvement
- 2018 Region of Excellence
- 2018 Team Engagement Award
- 2015 Endoscopy Employee of the Month (March)
Timeline
Senior Physician & Provider Relations Strategist
Ardent
01.2025 - Current
ProCare Sales Analyst – Endoscopy
Stryker
09.2023 - 01.2025
Regional Supervisor
Stryker Handheld Instrument Repair – West Region
01.2022 - 06.2024
Regional Supervisor
Stryker Endoscopy – OnSite
12.2015 - 12.2021
Team Lead
Stryker Endoscopy
06.2013 - 12.2015
Bachelor of Arts - Cognitive Psychology
University of California, Irvine