Hubie Branstetter
Laurel,IN
Summary
Dynamic, results-driven sales executive with a proven track record of delivering innovative solutions across the acute, post-acute, and long term care market. Proven ability to lead cross-functional initiatives, develop regional execution plans, and drive measurable business results through deep stakeholder engagement at all organizational levels from C-suite decision-makers to clinical practitioners. Expert in conducting market analyses to identify growth opportunities, aligning field teams with corporate account strategies, and fostering long-term relationships that create sustainable access and impact.
Overview
11
11
years of professional experience
Work History
Director, Network Partnerships
Ethos Therapy Solutions
10.2025 - Current
- Organized and re-launched a new department initiative of network partnerships that focuses on strategic approach to new and existing payor relationships worth annual revenue of ~50 million.
- Lead cross-functional regional-based team of Network Account Managers to execute negotiated agreements with major national payor partners.
- Developed and implemented key performance indicators to align leading, quality, and lagging metrics to an overall strategic vision.
- Collaborated with Sales, Clinical, Service and Operations teams to optimize referral and patient onboarding workflows, reducing referral-to-therapy product start time from median time of 12 days to 4 days.
- Negotiate contracted terms and rates on payor fee schedule to protect and advance financial performance and organizational assets through an overall average profitability increase of 18% across core product category.
- Built and introduced sales cycle performance dashboards to track referral utilization, time to placement and profitability, enabling quarterly performance acceleration plans.
- Analyzed market trends and insights to inform strategic planning and resource allocation initiatives while influencing value-based payor relationships.
Regional Sales Director
Ethos Therapy Solutions
07.2020 - 10.2025
- Responsible for growth and sales channel process development for Ethos Therapy Solutions durable medical equipment portfolio into multiple buyer levels: including user, technical, financial (C-Suite).
- Trained and enabled sales team with go-to-market strategy on new product release category that achieved 115% to goal in first fiscal year as sales leader.
- Achieved on-target plan attainment FY24 in two product categories for three newly deployed territories.
- Empowered sales team to an average of 14% core product category growth mark from FY21-FY24
- Educate caregivers, patients, and referral sources on the process of therapy solutions and outcomes within the Ethos portfolio.
- Administer and develop KPI’s within CRM for team of Therapy Consultants.
- Develop and monitor key metrics and run reporting for sales team on a bi-weekly and quarterly basis as it relates to KPI’s and quarterly/annual goals.
- Conduct hiring and on-boarding of developing territory sales staff along with clinical consultants.
- Maintain monthly co-travel and sales training regimen for new and tenured Therapy Consultants in order to achieve sales metrics.
- Create and maintain weekly and quarterly co-travel schedules with sales team members for local in-services, regional trade shows, and national account meetings.
- Leverage relationships and company assets with managed care providers and key business partners for contractual negotiations as it relates to durable medical equipment fee schedules.
- Work alongside marketing team to develop and execute product slicks, brochures, and educational materials and a system for reps to order and give feedback on materials.
New Business Development and Sales Training Manager
Ethos Therapy Solutions
06.2020 - 04.2021
- Lead and managed new-hire and existing sales training program for a team of twenty Therapy and Clinical Consultants, consisting of product and clinical education, solution-based sales strategy, and compliance policies.
- Advocated and implemented Adobe Captivate and TalentLMS into sales organization for on-boarding, sales-training, professional development, and retention of sales staff.
- Manage training schedule and completion rate from TalentLMS data to efficiently keep track of staff development.
- Lead discovery and prospecting of new tools for virtual training such as Siro
- Build and implement inter-departmental trainings and programs to create synergy between intake, outcomes, and sales teams.
- Develop and utilize virtual in-service presentations through Microsoft Teams and Zoom platform to remain accessible and current with hospitals, wound centers, and home health agencies amongst other referral sources due to Covid-19 Pandemic.
- Create content and host sessions on sales strategy and continuous process improvement for Ethos Annual Sales Meeting
- Operate web-based referral source channel from expert internet marketing leads while promoting Ethos Therapy Solutions product line and clinical solutions.
Territory Manager, Long Term Care
Arjo
06.2019 - 07.2020
- Drove regional sales performance across Indiana and Kentucky LTC markets, consistently exceeding sales targets and delivering consecutive quarters of year-over-year growth through strategic account prioritization and systematic relationship development with nursing home chains, skilled nursing facilities, and organized customer networks
- Architected and executed comprehensive territory business plans that aligned corporate sales strategies with local market opportunities, conducting granular account analyses to identify high-value prospects and optimize resource allocation across 250+ long-term care facilities
- Cultivated executive-level relationships with C-suite decision-makers at regional and corporate IDN levels, delivering customized financial impact analyses and ROI presentations that influenced capital planning decisions and secured multi-facility contracts
- Led cross-functional team coordination and education initiatives, training clinical staff, facility administrators, and caregiver teams on product utilization protocols and regulatory compliance requirements—ensuring proper implementation and sustained adoption across account networks
- Developed scalable account penetration strategies that created repeatable processes for market entry, stakeholder mapping, and value proposition delivery, enabling expansion from single-site wins to enterprise-wide partnerships
- Orchestrated strategic planning meetings with regional and local account leadership, aligning organizational priorities with tailored solutions that addressed operational challenges, quality improvement goals, and patient care objectives
- Managed end-to-end account support operations, directing administrative teams on proposal development, logistics coordination, and resource deployment to ensure seamless customer experience and accelerated decision-making timelines
- Leveraged data analytics and financial modeling to identify utilization trends, forecast account potential, and build compelling business cases that demonstrated measurable value and supported consultative sales conversations with financial decision-makers
Regional Homecare Sales Account Manager
Hill-Rom Inc.
03.2016 - 06.2019
- Responsible for growing and achieving sales plan in a 31 state territory including the Western and Northeast region of the United States.
- Outperformed 2018 sales goal by 47% with total revenue of 2.1 Million.
- Exceeded 2017 sales goal by 25% with a total revenue of 1.1 Million.
- Deliver continuous education and training on mobile lifts, overhead patient lift systems, slings, hospital beds, and mattresses to business partners in territory.
- Oversee technical training of ceiling track lift systems along with market implementation of safe patient handling protocols for strategic durable medical equipment partners.
- Train durable medical equipment sales teams on condition states of users and how specific equipment assists with condition.
- Develop new business marketing strategies with promos and price adjustments to drive new sales growth on high level products from the portfolio.
Veteran’s Administration Sales Coordinator
Hill-Rom Inc.
11.2015 - 03.2016
- Communicate with local Veteran’s Affairs Hospitals to recommend Hill-Rom products for veterans in the homecare market.
- Process incoming purchase orders received from the Veteran’s Affairs Medical Centers in the Western and Eastern US Territory.
- Contact customers and coordinate delivery of products into the home with local service centers.
- Follow up with Veterans in the home after product delivery to assure that they are satisfied with the product and are aware of how to use it effectively.
Assistant Director, Admissions
Indiana University, East Campus
10.2014 - 07.2015
- Organized and maintained travel schedule within territory to recruit prospective students.
- Represented Indiana University East to numerous prospective students, families, important guests, and community members.
- Developed and implemented marketing strategies for strategic growth opportunities.
Education
Bachelor of Science - Biochemistry
Indiana University
04-2014
Skills
- Strategic Account Planning & Execution
- Post-Acute, LTC, and Acute Care Account Development
- Solution-Based Sales Strategy and Messaging
- Multi-State Territory Management
- Organized Customer Relationship Management (IDNs, Nursing Home Chains, PSOs)
- C-Suite & Clinical Stakeholder Engagement
- Regional Market Analysis & Opportunity Assessment
- CRM Management and Deployment (SalesForce, Sugar, HubSpot)
- Scalable Partnership Development
Timeline
Director, Network Partnerships
Ethos Therapy Solutions
10.2025 - Current
Regional Sales Director
Ethos Therapy Solutions
07.2020 - 10.2025
New Business Development and Sales Training Manager
Ethos Therapy Solutions
06.2020 - 04.2021
Territory Manager, Long Term Care
Arjo
06.2019 - 07.2020
Regional Homecare Sales Account Manager
Hill-Rom Inc.
03.2016 - 06.2019
Veteran’s Administration Sales Coordinator
Hill-Rom Inc.
11.2015 - 03.2016
Assistant Director, Admissions
Indiana University, East Campus
10.2014 - 07.2015
Bachelor of Science - Biochemistry
Indiana University