Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Hunter Smith

Hunter Smith

Charlottesville,VA

Summary


Sophisticated executive with background propelling company offerings and brand through focused strategies. Confident and smooth communicator when delivering presentations and maintaining client relationships. Focused when analyzing competitors and target market to determine unique selling proposition and maximize revenue.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Director of Sales and Marketing

Grow Gummies
01.2024 - Current
  • Managed sales promotions and marketing strategies on major social media sites.
  • Cultivated and maintained strategic alliances with key partners and vendors.
  • Analyzed sales and marketing data for improved strategies.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.

Founder and CEO

Champion Brewing Company
01.2012 - 06.2023
  • Developed clear mission, vision and culture for company as foundation for growth, branding and development of employee culture.
  • Raised over $5MM in funding from corporate and individual investors and proficiently managed funds to seed initial development and operational funding.
  • Identified and capitalized on craft beverage opportunity, leveraging connections and resources to slide into gap to launch brewery and restaurant business.
  • Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
  • Negotiated key initial contracts and established plans to formalize structure and support growth.
  • Collaborated with leadership team to launch and scale new businesses from ground up.
  • Organized and oversaw capital improvement projects to maintain business viability.
  • Earned national media coverage including Esquire, Men's Journal, Men's Health, Garden & Gun, Food &Wine, and Southern Living.


Marketing Manager

Afton Mountain Vineyards
06.2009 - 06.2023
  • Revived and rebranded 20-year-old winery and vineyard brand, winning Overall Excellence in Marketing from the Virginia American Marketing Association chapter
  • Worked with management team to oversee and monitor marketing strategy from social media, print media, event activation, and organic traffic.
  • Developed social media promotional. strategies to help build brand and increase sales.
  • Part of every aspect of hands-on farming and production winery work.

Education

Certificate in Digital Marketing - Digital Marketing

University of Virginia
Charlottesville, VA
12-2024

Bachelor of Science - Business

University of Phoenix
Phoenix, AZ
06-2010

No Degree - Music Business

Northeastern University
Boston, MA
08-2007

Skills

  • Media buying
  • Affiliate marketing
  • Product launches
  • Advertising campaigns
  • Key account management
  • Pricing strategy
  • Python and AI LLM familiarity
  • Large-team Leadership
  • Project Management
  • Branding
  • Microsoft and GSuite application proficiency
  • Shopify

Accomplishments

  • Eagle Scout
  • Overall Excellence in Marketing
  • Great American Beer Festival Gold Medal for 'Shower Beer'

Certification

  • Digital Marketing - University of Virginia
  • Introduction to AI (Honors) - IBM
  • Generative AI: Introduction and Applications - IBM
  • Generative AI: Prompt Engineering Basics - IBM
  • Python for Data Science, AI, and Development - IBM
  • Building AI Powered Chatbots without Programming - IBM


Timeline

Director of Sales and Marketing

Grow Gummies
01.2024 - Current

Founder and CEO

Champion Brewing Company
01.2012 - 06.2023

Marketing Manager

Afton Mountain Vineyards
06.2009 - 06.2023

Certificate in Digital Marketing - Digital Marketing

University of Virginia

Bachelor of Science - Business

University of Phoenix

No Degree - Music Business

Northeastern University

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Hunter Smith