Indelisa Diaz
San Carlos,CA
Summary
Dynamic professional with 20 years cumulative experience in consultative sales, education, and training experience in the beauty industry. Skilled in facilitating workshops, managing administrative tasks, and achieving KPIs and sales goals. Proven track record of increasing sales, profitability, and client satisfaction through strategic implementation. Proficient in leveraging digital tools and social media to drive business growth. Seeking roles as Manager, LA Studio Signature Artist and Account Manager, BSG (Distributor) at Wella Company.
Overview
13
13
years of professional experience
1
1
Certification
Work History
General Manager
Madison Reed
Palo Alto, CA
10.2023 - Current
- Maximized efficiency through coaching and mentoring staff on management principles, industry practices, and technology systems.
- Executed initiatives to drive revenue growth and maximize profits.
- Managed hiring and onboarding processes for seamless integration of new staff.
- Cultivate strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Achieve monthly and quarterly sales goals, consistently exceeding targets by 10-20%.
Assistant Manager
Madison Reed
Corte Madera, CA
05.2023 - 09.2023
- Supervised staff, handled scheduling tasks, and managed inventory as part of daily operations.
- Implemented strategies to improve store performance and achieve sales targets.
- Managed customer service inquiries and complaints in a timely manner.
- Developed a system for tracking inventory and ordering supplies as needed.
- Contributed to training and development programs for staff, focusing on improving productivity and service quality.
Assistant Office Manager
All States Electric
San Francisco, CA
05.2022 - 05.2023
- Managed vendor relationships and negotiated contracts for cost savings while maintaining high-quality services.
- Streamlined office operations with efficient filing systems and organizational strategies.
- Conducted inventory assessments and managed accounts payable for up to 20 accounts daily.
- Handled sensitive information with discretion, maintaining confidentiality of company and client records.
- Provided administrative support to senior management staff.
- Responded promptly to customer inquiries via phone or email.
Portfolio Brand Education
Wella
San Francisco, CA
09.2021 - 06.2022
- Trained and retained portfolio brand product knowledge.
- Provided support during facilitation of hands-on education initiatives with team.
- Developed relationships with salon personnel to support account development.
- Collaborated closely with team members to achieve project objectives.
- Maintained updated knowledge through continuing education and advanced training Requirements.
Educator
Cinta Aveda Institute
San Jose, CA
04.2021 - 09.2021
- Developed and implemented lesson plans to meet the individual needs of students.
- Organized activities and resources to promote student engagement in learning.
- Assessed student progress regularly through formal and informal assessments.
- Collaborated with colleagues to share best practices in teaching methods.
- Encouraged critical thinking skills among students through problem-solving activities.
Senior Stylist/Brand Ambassador
Atelier Emmanuel SF
San Francisco, CA
03.2014 - 05.2021
- Represented the Rene Furterer brand through teaching classes, conducting hands-on workshops, and acting as an in-house brand ambassador.
- Provided professional hair styling services to customers, including cutting, coloring, and highlighting.
- Contributed to the support and enhancement of Salon apprentice Color Education by incorporating Wella hair color techniques.
- Trained junior stylists in proper techniques for cutting and coloring hair.
Stylist/ Brand Education
Erin Milan Aveda Salon
Modesto, CA
02.2012 - 11.2017
- Supervised daily operations, organized schedules, and maintained inventory accuracy.
- Developed strategies in collaboration with store owners to achieve sales and service goals.
- Directed and led employees to drive productivity and efficiency.
- Assisted in creating promotional campaigns to attract new customers.
- Conducted research on current fashion trends and seasonal collections.
Learning Leader
Paul Mitchell Schools
Modesto, CA
10.2011 - 12.2013
- Coached and guided up to 50 students daily, administering lesson plans and providing constructive feedback.
- Facilitated education classes on Paul Mitchell products, ensuring alignment with state cosmetology curriculum.
- Provided coaching and mentoring support to team members, assisting them with developing new competencies.
- Maintained accurate records related to trainings conducted, including participant lists and evaluations.
- Conducted needs assessments to identify areas where additional training was needed.
Education
Licensed Cosmetologist - Cosmetology
Adrians Beauty College
Modesto, CA10.2005
Skills
- Technical Proficiency
- Administration and Reporting
- Training and Development
- Accounts Payable and Receivable
- Invoicing and Billing
- Brand Education
- Hiring and Onboarding
- MS Office
- Supervision and Leadership
- Retail/Sales Operations
- Client Retention Management
- Data Management
- Membership Sales
- Self-Directed
Certification
- Certified in Paul Mitchell Systems; Hair Color, Hair Cutting, Texture- 2012
- Certified in Aveda Systems; Hair Color, Hair Cutting, Retail Sales- 2013
- Certified in Moroccan Oil; Hair Cutting, Styling- 2016
- Certified in Rene Furterer in salon retail support, Hair Loss Systems- 2017
- Certified in Wella Portfolio Brand Education- 2022
Timeline
General Manager
Madison Reed
10.2023 - Current
Assistant Manager
Madison Reed
05.2023 - 09.2023
Assistant Office Manager
All States Electric
05.2022 - 05.2023
Portfolio Brand Education
Wella
09.2021 - 06.2022
Educator
Cinta Aveda Institute
04.2021 - 09.2021
Senior Stylist/Brand Ambassador
Atelier Emmanuel SF
03.2014 - 05.2021
Stylist/ Brand Education
Erin Milan Aveda Salon
02.2012 - 11.2017
Learning Leader
Paul Mitchell Schools
10.2011 - 12.2013
Licensed Cosmetologist - Cosmetology
Adrians Beauty College
- Certified in Paul Mitchell Systems; Hair Color, Hair Cutting, Texture- 2012
- Certified in Aveda Systems; Hair Color, Hair Cutting, Retail Sales- 2013
- Certified in Moroccan Oil; Hair Cutting, Styling- 2016
- Certified in Rene Furterer in salon retail support, Hair Loss Systems- 2017
- Certified in Wella Portfolio Brand Education- 2022